STiR coffee and tea magazine

STiR coffee and tea 11 Sponsored Content Furthermore, the LAB is a state-of-the-art showcase for our existing solu- tions, but also a space where our most recent innovations and evolving tech- nologies can be seen in action, using prototypes dealing with different stages of the process. Everything has been built as a replica not only of the machinery, but also the conditions in which coffee processing takes place on an industrial scale. This allows customers and visiting companies to conduct effective trials on their own coffees and acquire valuable data to improve performance and many aspects, which can immediately be analyzed and evaluated on-site at the IMA Coffee Petroncini laboratory. IMA Coffee Academy One of the most engaging ways to increase all skills related to the coffee pro- cessing sector is via the Academy, where IMA has gathered the world's lead- ing names and authorized SCA training professionals. Here, representatives of companies visiting the LAB will be able to attend learning sessions to gain more expertise in coffee analysis, roasting techniques, in-cup sensorial analy- sis for espresso or Brazilian coffees. Following the SCA certification modules is one way, but IMA Coffee also encourages visitors to adhere to a personal- ized training program which can be coordinated with the training staff. All-round services to cover every need One of the strong points of the new IMA Coffee organization regards the service offering, which has become so complete that the LAB houses many potential service features. Above all, this is the place where together we can define a tailored engineering solution and test it inside the pilot plant. Our R&D section helps develop customers' packaging materials, running tests on the machines, and we provide full consultancy services to examine and discuss processing and packaging aspects. Considering the Industry 4.0 capabilities featured on our equipment, customers will be able to examine the opportuni- ties this offers for product tracking and traceability. Moreover, the potential gained from interconnected machines grows exponentially when a customer is able to exploit vast quantities of production data to improve machine per- formance, production efficiency, product quality, and benefit from preven- tive maintenance scheduling. Last but not least, the IMA Coffee Academy enables visitors to train and acquire specific skills related to coffee processing and packaging, perform quality analysis and in-cup tasting. A spin-off LAB in the U.S. along with additional local ser- vices and technical assistance To complete the initiative which brings IMA Coffee closer to the market and the key players, IMA has also opened a new laboratory showroom of the IMA Coffee LAB based in Italy at its IMA North America facilities located in Leominster MA, USA. Machines featured in this scaled-down plant cover roasting, packaging in bags, and packaging in capsules. Open to all industry professionals, SHOWLAB is an opportunity not only to view the machines and assess their presence in a customer's production line, but also a chance to test-run three fundamental pieces of equipment to evaluate performance, quality, and efficiency of the specific solution. To complete the growing presence of IMA Coffee and deploy tangible services to the coffee industry on the American continent, a team of techni- cians is ready to troubleshoot remotely or on site. This service covers all aspects from mechanical to electronic, aftersales requirements, and from the prompt management of all requests by professional staff. Structured as a full-service offering, skilled processing and packaging ex- perts work side by side, and in close contact with the engineer colleagues based in Italy, to service customers rapidly, backed by the in-depth expertise of a consolidated market player. All requirements are coordinated to ensure the best installation, maintenance and troubleshooting at all times. Roasting area. Green, roasted, and ground coffee analysis. IMA Coffee LAB and IMA Coffee HUB A natural follow-on from the one-stop supplier concept which led to creating the IMA Coffee HUB, today's IMA Coffee LAB is more than a logical consequence of a winning approach to the industry. It represents an opportunity for all companies interested in addressing the needs of a global market to interact with a leader in the field and evolve through the technologies IMA brings into play. IMA Coffee invites coffee industry part- ners to discover the benefits of the new LAB with a view to enhancing their performance in a fast- moving sector. For more info visit www.ima.it/coffee.

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