6 STiR coffee and tea | 2023 Issue 1 (February / March)
16 Cleaner Roasting with Hydrogen
20 Culture of Coffee and Tea:
The Life of Tea (book excerpt)
24 Neumann Kaffee Gruppe: Ensuring
Sustainability at the Supply Chain's Hub
28 Brazil's Coffee Sector Gears Up
for EU Green Deal
32 Indian Origin Update: Teas of Nilgiris
36 Brazil's Cup of Excellence Runneth Over
10 Coffee Report
Instant Wakes: New Taste
Framework
13 Tea Report
Ekaterra Rebrands as
Lipton Teas and Infusions
Kenya Tea Exports Fall
to Five-Year Low
Logistics Issues Continue
to Drag on Tea Trade
ON THE COVER
© 2023 October Multimedia Co. Ltd., STiR Coffee and Tea Magazine is published bi-monthly in February, April, June, August, October, and December
by October Multimedia Co. Ltd. Printing and distribution overseen by October Inter Co., Ltd., Interchange 21 Bldg. Fl 32, Rm 3221, 399 Sukhumvit Road,
North Klong Toey, Wattana, Bangkok, 10110 THAILAND. Tel +66 2 660 3789. E-mail: info@octobermultimedia.com www.octobermultimedia.com. All
rights reserved. By-lined or initialed articles represent the opinion of the author. All articles published in STiR Coffee and Tea Magazine or www.stir-tea-
coffee.com are copyrighted. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording or any information storage and retrieval system, without written permission.
October Multimedia Co. Ltd.
℅ October Inter Co. Ltd.
Interchange 21 Bldg., Rm. 3221
399 Sukhumvit Road 32nd Fl.
Bangkok, 10110, Thailand
Tel +662 660 3789
Asia I Middle East I Africa
Southern/Eastern Europe
Glenn Anthony John
October Inter Co Ltd
Bangkok, Thailand
WhatsApp/Mobile:
+1 917 843 0000 or
Mobile (Thailand): +66 818 299 409
gaj@octobermultimedia.com
WeChat: STiRCoffeeTea
Representation
The Americas
Northern Europe
Emerson Leonard
Cardinal Media LLC
2 Glenfield, Barrington RI 02806
United States
Tel +1 917 680 1050
edl@octobermultimedia.com
Printing/Distribution by
October Inter Co. Ltd.
Published by
October Multimedia Co., Ltd.
Printed in Thailand
36 36
Brazil's Cup of Brazil's Cup of
Excellence Excellence
Runneth Over Runneth Over
28
Brazil's Coffee
Sector Gears Up
for EU Green Deal
Tea pickers carefully descend the
Hell's Gate Trail down from a tea
garden at Feng's High Mountain
Organic Tea Cooperative,
Xianyushan, Qimen, China.
Photograph by Michael Freeman,
from his award-winning book, The
Life of Tea: A Journey to the World's
Finest Teas, documenting the
cultivation, craft, and savoring of
Camellia sinensis in China, Japan,
Taiwan, Sri Lanka, and, India. Read
an excerpt on pages 20–23.
