urban-forestry.com 5
Strategic Plan
Camaraderie
Grow kinship and belonging for all.
• Grow and retain membership
• Clarify, develop and activate State Liasion program
• Develop and grow local, regional, national
and international relationships
• Establish relationship with educational institutions
• Develop a formal marketing plan to
elevate the organization's profile
Confidence
Develop trusted leaders to deliver the
promise of urban and community forestry.
• Define and affirm the promise of community
forestry with allied professions and associations
• Support and grow student membership
• Train more leaders
Competence
Increase knowledge, skills and ability
to continuously do something well.
• Activate the Municipal Forestry Institute Focus Year plan
• Develop and define an SMA scholarship program
• Review internal and external accreditation programs
• Provide clarity and support in the
enhancement of industry credentials
• Connect people to workforce training programs
Capacity
Create a strong foundational ability to serve.
• Ensure staffing and volunteer committees
properly support the organization.
• Build capacity of board to meet industry and
membership needs - focus on geographic
and demographic diversity.
• Leverage current and future partnerships
• Assess and grow international involvement
Building the confidence, competence, and camaraderie
of all professionals who manage trees and forests
to create and sustain more livable communities
Mission:
Vision:
Empowering all professionals who cultivate
community trees and forests
In early 2023, the SMA Board of Directors and organizational staff developed the above
strategic plan intended to guide the organization over the next several years. Each goal and its
subsequent operational steps are in service of SMA members and, ultimately, designed to help
elevate the work we do each day to grow and sustain more trees for livable communities.
Interested in helping the organization meet these goals? Please consider joining a committee or
the SMA Board of Directors! Reach out to SMA Executive Director Leslie Berckes to discuss more.
