Tobacco Asia 23
www.nicotineusp.com
sales@nicotineusp.com
NICOTINE IN
ITS PUREST FORM
trillions of cigarettes that are smoked across the world
every year. These issues are important, and worth dis-
cussing. Often lost in the rush to resolve them, how-
ever, is the experience of the consumer. While altering
the material of a cigarette is easy, developing one that
still offers an exceptional smoking experience is much
harder. A cigarette that offers a sub-optimal smoking
experience for the consumer will just end up creating
more waste in the form of the carbon costs of unsold
sticks travelling through the supply chain.
Unsurprisingly, given that cigarettes still make
up 83% of the global tobacco market value (accord-
ing to Euromonitor International), and the rapidly
growing HNB sticks sector also still uses CA filters,
this problem has attracted the attention of lawmakers,
which means the need for a proper solution is even
more pressing.
Europe's present is likely to be Asia's future
As one of the key markets for the tobacco industry,
Asia has a particularly loud voice in discussions about
the future of smoking.
Yet increasingly, Asian governments are follow-
ing the lead of Europe in enacting new laws around
both plastic waste and smoking. In recent years, Thai-
land introduced plain-pack legislation that mirrors EU
statutes, and India introduced a total ban on single-use
plastics, which actually goes further in many ways than
Filtrona ECO Flute Filter.
