Tobacco Asia

30 tobaccoasia Issue 3, 2023 May / June By Thomas Schmid Many among us have encountered it before: a friend or acquaintance switches to vaping to try cut down on their cigarette consumption or quit for good eventually. But, sometimes they switch back to cigarettes again after only a few weeks or couple of months of vaping. Their most common reason for returning to combustibles reverberates like an alpine echo. Vaping didn't give them the same satisfaction that a conventional cigarette did. The "mouthfeel" isn't there, the taste isn't right, the sensation of drawing "dry" smoke is lacking with e-liquid vapor. However, there may be a solution to that conundrum with low-nicotine or even zero-nicotine combustibles combustibles. Taking smoking into the 22nd century The trailblazer extraordinaire in the low-nicotine segment surely ought to be 22nd Century Group Inc. Headquartered in Buffalo, New York, the company generated headlines a decade or so ago when it an- nounced that it had developed a genetically modified tobacco strain that naturally produced 95% less nicotine in its leaves than regular plants. With that patented strain, 22nd Century subsequently created a series of very low nicotine content cigarette products called SPECTRUM ® that were exclusively provided to academic research institutions for use in clinical studies to assess the physiological and psychological effects of nicotine reduction in heavy smokers. Low-Nic and No-Nic Smokes as Quitting Aids? Whether a consumer wants to cut down or even quit, smokes with low or even zero nicotine just may be the ticket to success. VLN ® cigarettes are retailing in increasingly more US states. Credit: Matt Marton 22nd Century's low nic VLN, is the only MRTP- authorized combustible cigarette brand in the US.

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