Tobacco Asia

Tobacco Asia 51 E M B R A C I NG G RE E N E R RE S O U R CE S E M B R A C I NG G RE E N E R RE S O U R C E S Accuracy and "memory replication" are the focus of research and development "Innovative flavor" has always been an important way for e-liquid manufacturers and brand merchants to iterate products. However, e-liquid producers such as Liu Hua largely agree that the development of single flavors has reached its peak, and currently, everyone is focusing on the development of compound or fusion flavors. Compound flavors are based on a combination of popular fruit flavors, which are mostly com- posed of 2-7 different flavors. A fragrance expert from Yunshuo Technology elaborates that there are two main ways to develop compound flavors. One is to blend two or more different fragrances to form a combined flavor, and the other is to highlight multiple flavors in the e-liquid to create a distinct layering of flavors. Yu Ken, an e-cigarette industry professional, adds that the accuracy of the flavor description and the consistency of one vape to the next are the two most mentioned aspects by consumers in market feedback. Brand leaders set the trend, while hit products are accidental Several interviewees pointed out that successful major e-cigarette brands have wide global coverage in product distribution, perform strongly in most major markets, and receive high attention. This allows them to have the ability to promote products with innovative flavors, therefore to some extent the flavors of major brands represent the market's flavor trend. However, major brands are not always successful with every flavor. Hu Xin, c.e.o. of Yunchuang Technology, said, "The success rate of new product launches is hard to predict. All products will be tested by the market, and repeat purchases are the sign of success for new products." Many people believe that creating hit flavors is a matter of luck. It is unpredict- able which flavor will suddenly rocket to fame one day. But Hu Xin believes that creat- ing hit products is not a coincidence, and there are certain basic conditions for making new products successful. For example, many hit products are of high quality, with outstanding advantages, no obvious flaws, and good complementing flavors. Fusion and refinement in flavors, emphasis on technology and ingredient advantages On October 1, 2022, the "new national standard" was officially implemented, which prohibited the sale of electronic cigarettes with flavors other than tobacco flavor in the Chinese market. In December, the flavor ban was officially passed in California. On October 1, 2023, the transition period for the flavor ban in the Netherlands will end, and the sale of flavored electronic cigarettes will be fully banned nationwide. The global market continuously signals the narrowing of flavor options and emphasizes the return to the essence of tobacco. Hu Xin believes that the narrowing of e-cigarette flavors is a global trend, and the safest flavors are tobacco and mint. Tens of thousands of e-liquid flavors are currently available on the market, catering to different taste profiles in all regions. Credit: 2FIRSTS

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