STiR coffee and tea magazine

Volume 12, Number 4

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STiR coffee and tea 19 Your trusted partner for: Enjoy the advantages of using an all-in-one supplier with a selection of more than 300 high quality orthodox and flavored tea varieties and a wide range of exclusive and innovative accessories. Dethlefsen & Balk Inc. 207 N LaSalle Street Suite #2550 Chicago, IL 60601 USA Phone: +1(312)-628-8917 info@dethlefsen-balk.us www.dethlefsen-balk.us Exceptional TEA EXPERTISE since 1836 Tea & Accessories INTERNATIONAL NORTH AMERICA Dethlefsen & Balk GmbH Hermann-Wüsthof-Ring 16 21035 Hamburg Germany Phone: ++49(0)40-731073-0 office@db-hh.de www.dethlefsen-balk.de Tea | Coffee Confiserie | Accessories Tea | Accessories Fine Taste since 1836 Australia's Golden Leaf Competition Set for December The Golden Leaf Awards, an annual specialty tea competition begun in Australia in 2014, is accepting registrations via its website through November 21, and all teas must be delivered by November 30. The event is organized by Australian Tea Masters, a Geelong, Victoria-based tea seller and training company, to promote quality teas available in the Australian market, which was valued at US$696 million in 2021. Each year, the judging receives more than 400 entries competing for gold, silver, and bronze prices in numerous categories. The winning companies get a certificate, medal, and the right to display the official award seal. Competitors must pay AUD $65 for each entry. This year's judging will take place during December 4–18, and winners will be announced on January 15, 2024. The competition has dozens of categories grouped in 11 tea classes: white, green, yellow, oolong, black, matcha, pu-er, chai, herbal, wellness, and iced tea. There are also awards in other categories such as for the best tea house, website, app, book, speaker and so on. The 2023 edition will spotlight India as the feature country, judging six types Teas of India will be featured in 2023 Golden Leaf Awards. of teas from that origin. Entries from Indian producers for the featured awards are accepted free of charge. "This esteemed recognition shines a spotlight on India's rich tea heritage and its exceptional artisan tea producers, providing them with a global platform to showcase their craftsmanship and open new avenues of growth and recognition," said Sharyn Johnston, CEO of Australian Tea Masters. Golden Leaf Awards claims to have the most categories of any tea competi- tion in the world, giving entrants good opportunities to win. "This recognition will not only boost the reputation of the producers but also pave the way for new partnerships and collaborations in the international tea market," Johnston said. Two tea gardens from India have participated in the awards in the past: Doke from Bihar and Rujani, an online brand from Aideobarie tea garden in Jorhat district of Assam. "Specialty teas has not caught the imagination of Indian tea farms, and therefore our consumers have not had a taste of teas beyond chai," said Raj Barooah, founder of Rujani Tea, which is the first tea company from India to have an operation in Australia. "When we were entering the Aussie market, we needed to be introduced and what better way than to win two gold medal awards in its premier tea competi- tion," Barooah said. — Roopak Goswami Tea Report

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