STiR coffee and tea magazine

STiR coffee and tea 29 www.haelssen-lyon.com You are looking for a sugar-free refreshment meeting the needs of your customers? Easy to prepare, offering a maximum of convenience? Using Cold Brew means, you just throw a tea bag in cold water, wait for a couple of minutes and stir or shake a little. And enjoy your cold tea – whether at home or to go. Create your individual Cold Brew with us. Organic blends and eco-friendly packaging are also realisable. Benefit from Hälssen & Lyon´s more than 140 years of tea expertise and our large assortment of tea specialities, herbs, fruits, and spices, sourced from over 130 countries. The ultimate refresher in tea bags Cold Brew By way of comparison, India's largest coffee retail chain, Café Coffee Day, has 500 outlets, while Tata's Starbucks out- lets in India number about 270. Statista Market Research estimates that by 2025, global revenue from out-of- home tea purchases will amount to 52% of total spending on tea — i.e., exceed- ing revenue generated for in-home con- sumption. However, in volume terms, in-home consumption will remain above 90% of the total. The impact of the Covid-19 pandem- ic on bubble tea sales was large as the seg- ment is "heavily reliant on out-of-home consumption," according to Euromoni- tor. But the segment appears to be on track to a full recovery, judging from an- ecdotal evidence and six pending IPOs. U.S., U.K., Germany In many countries, however, relatively lit- tle tea is consumed outside of the home. Euromonitor estimates that in Germany, out-of-home consumption was just 6% of total consumption in 2019, while in the tea- loving United Kingdom, it was only 13%. A consumer survey of tea drinkers by Statista found that 89% of respondents in the U.S. say that they usually drink their tea at home. In the U.K. and Germany, that preference rises to 92%. "It's very much an at-home drink [in the U.K.]," wrote STiR in 2019. "Tea must get out of the home to fit into the new generations and demographic groups' routines and preferences. The traditional tea houses lack national chains and scale, but they fill the teapots mostly for special groups and occasions — and tourists searching for heritage." India's Chai Sutta Bar plans expansion in Middle East.

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