34 tobaccoasia Issue 6, 2023 November / December
Truemidity
Breezer Lifestyle GmbH
Germany
Gel pads for controlling cigar humidity during storage are nothing new. But
they also hold the risk of spoiling the precious sticks when accidentally punc-
tured. Furthermore, humidifying systems containing corrosive salts or pads
sealed with acetone-based glue have been reported to cause aroma changes.
German company Breezer Lifestyle has developed a solution for these poten-
tial issues. Their Truemidity pads are gel-free and pressure-sealed, effectively
eliminating these potential risks. "Our pads are made from plant cellulose
and remain pliable even when deep frozen, the standard 60-gram pad keeping
up to 25 cigars in optimal condition for at least 3 months. They also contain
no corrosive or aroma-altering agents," said Breezer general manager, Tobias
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Website: breezerlifestyle.de
MyChoice Cosmic
VCT International B.V.
Netherlands
Dutch label MyChoice (MC) is reputed to be Europe's bestselling heated to-
bacco product (HTP) brand – apart from the offerings of PMI and BAT,
that is. MyChoice is well represented in Spain, Portugal, Hungary, as well as
the Baltic countries. In addition, the brand is available through local part-
nerships in some Middle Eastern and Asian markets. At InterTabac, brand
owner VCT International B.V. launched its latest offerings, MyChoice Cosmic
Red (regular strength) and MyChoice Cosmic Gold (light strength) heat sticks,
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are noteworthy because they use granulated tobacco pellets instead of more
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