Issue link: https://read.dmtmag.com/i/1515532
12 STiR coffee and tea | 2024 Issue 1 (February / March) Starbucks Permits Reusable Cups for Every Order This month marked a milestone for Starbucks as they endeavor to reduce waste by 50% by 2030. Custom- ers are now able to use their clean reusable cups at the drive-thru and online app. This new innovation is food-safe and promises not to increase production times. Starbucks is the first major coffee retailer to finally crack the reusable cup conundrum. Starbucks has been allowing customer to use personal cups for in store purchases since 1985. However, they've struggled to find efficient ways to incorporate reusable cups into their drive-thru and Customers can now use their personal cups at the Starbucks drive-thru and online app. First North American Barista Championship Starbucks will hold its first North American Barista Championship in June 2024. The competition celebrates the baristas who honor the craft, connection, and Starbucks community. One hourly partner from every Starbucks store in Canada (1,454) and the US (16,387) will compete in local and regional competitions to increase their knowledge and passion for coffee, before advancing to the final champion- ship in Seattle, WA. Over 15,000 participants will demonstrate their commitment to producing quality beverages and knowledge of the story behind each ingredient. Chosen candi- dates must also embody a deep connection and care for the local community and their peers. "Our charter is to celebrate baristas who embody our commit- ment to craft and infuse joy in all they do," said executive vice Presi- dent of North America Sara Trilling. online orders. Considering the fact that 70% of sales in their US stores are derived from drive- thrus and online apps this could help reduce waste by a consider- able amount. "At Starbucks, we envision a future where every beverage can be served in a reusable cup. Offering customers more options to use a personal cup when they visit Starbucks marks tangible progress towards the future." said Michael Kobori, Starbucks chief sustainability officer. The company is making it easi- er for customers to use their own cups for every visit. At participat- ing stores in the US and Canada, customers who bring reusable cups will receive a $0.10 discount on their drink. US Starbucks Rewards members will also get 25 Bonus Stars. "We know our customers are passionate about the planet, and now, they can join us in our efforts to give more than we take, no matter how they order." Continued Kobori. Coffee Report