STiR coffee and tea magazine

Volume 13, Number 3

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10 Coffee Report Liberalizing Ethiopia's Raw Coffee Sector Artidoro Rodríguez Café Enters the US Coffee Market Genome Mapping: the Key to Fortifying Arabica Expocacer's Strategic Expansion Opens US Market 14 Tea Report A Swish of Black Tea Deactivates 99.9% of Covid-19 in Saliva Assam Bought Leaf Factories Threaten to Halt Production Escalation Extends Red Sea Crisis Roasting Tea May Enhance Benefits ON THE COVER © 2024 October Multimedia Co. Ltd., STiR Coffee and Tea Magazine is published bi-monthly in February, April, June, August, October, and December by October Multimedia Co. Ltd. Printing and distribution overseen by October Inter Co., Ltd., 159/19 Soi Ramkhamhaeng 110, Saphan Sung, Bangkok 10240 THAILAND. Tel: +66818299409. E-mail: info@octobermultimedia.com www.octobermultimedia.com. All rights reserved. By-lined or initialed articles represent the opinion of the author. All articles published in STiR Coffee and Tea Magazine or www.stir-tea-coffee.com are copyrighted. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without written permission. October Multimedia Co. Ltd. ℅ October Inter Co. Ltd. 159/19 Soi Ramkhamhaeng 110, Saphan Sung, Bangkok 10240 THAILAND. Tel: +66818299409 WeChat/WhatsApp: +19178430000, Email: accounts@octmm.com Asia I Middle East I Africa Southern/Eastern Europe October Inter Co Ltd Bangkok, Thailand WhatsApp/Mobile: +1 917 843 0000 or Mobile (Thailand): +66 818 299 409 accounts@octmm.com WeChat: STiRCoffeeTea Representation The Americas Northern Europe Emerson Leonard Cardinal Media LLC 2 Glenfield, Barrington RI 02806 United States Tel +1 917 680 1050 edl@octobermultimedia.com Printing/Distribution by October Inter Co. Ltd. Published by October Multimedia Co., Ltd. Printed in Thailand The "i" in STiR: The Eastern European coffee market is experiencing a growth spurt, as the popular Romanian coffee chain 5-to-Go enters Hungary. Cover: Worker carrying tea leaves in a bag at the Munnar Tea Plantation in Kerala, India. 7 Q|A Kenneth Q|A Kenneth Rimdahl on Rimdahl on Increasing Increasing Biodiversity Biodiversity 38 38 The Big Business Reality The Big Business Reality of Specialty Coffee of Specialty Coffee 20 What Exactly Does What Exactly Does Good Growth Mean in Good Growth Mean in Coffee and Tea? Coffee and Tea? 34 34 Mercosur Free-Trade Mercosur Free-Trade Treaty Still Stalled Treaty Still Stalled

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