STiR coffee and tea magazine

Volume 13, Number 4

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10 Coffee Report UC Davis Opens Coffee Center Europe's Coffee Industry Calls for EUDR Delay Converting Coffee Waste into Pectin Starbucks Battles on Multiple Fronts 14 Tea Report Wage Hike and New Taxes Imperil Ceylon Tea Suez Shipping Disruptions Intensify Nearly Everyone in the UK Still Drinks Tea Why Chinese Buy Expensive Tea ON THE COVER © 2024 October Multimedia Co. Ltd., STiR Coffee and Tea Magazine is published bi-monthly in February, April, June, August, October, and December by October Multimedia Co. Ltd. Printing and distribution overseen by October Inter Co., Ltd., 159/19 Soi Ramkhamhaeng 110, Saphan Sung, Bangkok 10240 THAILAND. Tel: +66818299409. E-mail: info@octobermultimedia.com www.octobermultimedia.com. All rights reserved. By-lined or initialed articles represent the opinion of the author. All articles published in STiR Coffee and Tea Magazine or www.stir-tea-coffee.com are copyrighted. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without written permission. October Multimedia Co. Ltd. ℅ October Inter Co. Ltd. 159/19 Soi Ramkhamhaeng 110, Saphan Sung, Bangkok 10240 THAILAND. Tel: +66818299409 WeChat/WhatsApp: +19178430000, Email: accounts@octmm.com Asia I Middle East I Africa Southern/Eastern Europe October Inter Co Ltd Bangkok, Thailand WhatsApp/Mobile: +1 917 843 0000 or Mobile (Thailand): +66 818 299 409 accounts@octmm.com WeChat: STiRCoffeeTea Representation The Americas Northern Europe Emerson Leonard Cardinal Media LLC 2 Glenfield, Barrington RI 02806 United States Tel +1 917 680 1050 edl@octobermultimedia.com Printing/Distribution by October Inter Co. Ltd. Published by October Multimedia Co., Ltd. Printed in Thailand The 'i' in STiR: Paras Desai is the Executive Director of Wagh Bakri Tea Group, one of India's largest packaged tea companies, with a business legacy spanning over 100 years. He's a fourth generation visionary and ambitious entrepreneur who joined the Wagh Bakri Tea family business in 1993. Cover Picture: Kenyan coffee farmer picking red cherries in Kirinyaga. Photo by Emily McIntyre 42 Esmeralda Geisha's Influence on the Coffee Industry 33 33 How Much How Much Should Tea Should Tea Cost? Cost? 8 IMA Coffee Hub's Latest IMA Coffee Hub's Latest Automation-Based Automation-Based Solutions Solutions 36 36 Russia's Rising Russia's Rising Demand for Demand for Instant Coffee Instant Coffee 18 18 Good Growth Good Growth 45 45 East African East African Railways Railways Expansion Expansion

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