Issue link: https://read.dmtmag.com/i/1531611
BRUNO MONTESANO President PRESIDENT'S POST THANK YOU TO OUR PLATINUM SPONSER IDA Universal January - February 2025 6 Challenges and Opportunities Let me start by offering you my Best Wishes for the New Year. May 2025 be filled with Joy, Peace, Successes and mostly Good Health. When a year closes and a new one starts, we take the time to plan for the year ahead. Some of us will make plans – or New Year's reso- lutions - to get in shape or start a new hobby or travel to a place on our individual bucket lists, but these ideas unless put down on paper and planned out to make them a reality or only ideas. Nothing concrete unless you make a definite plan. In your businesses, your plans are drawn out and thought through, and that's what makes you the inde- pendent business owner, a successful one. Why are these plans so important? ey give you vision of where you are, where you're going and how to get there. e times are changing, at least that's what we keep repeating ourselves, and we keep adapting. eses adaptions is what makes us successful time and time again. e ones that do not change, evolve or adapt, they disappear. ink of Kodak photo company and the chain of Sears stores to only name a few. ey were dinosaurs who ignored changed, and like dino- saurs, they're now extinct. is year, if not the next few years, will be filled with challenges. Some bigger than others, but even the smaller one will be chal- lenging, nonetheless. We have conflicts in some areas of the world that make it harder to conduct business and affecting the econo- my at various levels and therefore creating eco- nomic challenges. We have housing issues worldwide. We have famine. We have growing numbers in home- less populations. We have diseases. You see where I'm going with this. e world will always have its chal- lenges. How we cope with them is what makes us better. is is also true in busi- nesses we are a part of. Challenges are affecting our businesses. Challenges have an impact on our business- es. Challenges are what creates opportunities. If you can take a challenge that is thrown at you and take the time to plan out on how to deal with it, you will turn this challenge into an opportunity. An oppor- tunity for your business to flourish and strive where everyone else is lost in de- feat due to this challenge. I want 2025 to be the year that IDA keeps taking on these challenges to create opportunities. I want this year to be the year that IDA becomes the leader in change and constant evolu- tion. I want YOU to be part of this opportunity and help us build a strong association of Independent Dealers in the Heavy Machinery aer- market. Are you up to the task? If you are, here is your first mission: Introduce IDA to a colleague, customer or vendor, a business partner. Have them join in our group of opportuni- ties created from challenges. 2025 is going to be a year to remember. Let's make it count! Be well and keep your eye on the ball! Bruno