Tobacco Asia

Tobacco Asia 71 Boegli.ch STORY TELL YOUR BRAND Boegli–Gravures can help you to develop subtle, refined and ingenious ways of elevating your brand's characteristics and enhance your consumer brand experience. Let us partner with you to bring new dimensions to your marketing. Boegli_ADtabacco_2024.indd 7 Boegli_ADtabacco_2024.indd 7 13/12/2023 18:20 13/12/2023 18:20 E-cigarettes are banned in many Asian countries. Credit: Olena Bohovyk, Pexels. In Asia, several countries have begun exploring or embracing tobacco harm reduction strategies, though the ex- tent to which these products have been adopted varies significantly across the region. Countries like Japan and South Korea have seen considerable uptake of alternatives like HTPs, while others, such as India and Indonesia, have faced chal- lenges in integrating these products into the mainstream market. Japan: a THR leader Japan has emerged as a frontrunner in the adoption of tobacco harm reduction. The introduction of HTP such as Philip Morris International's IQOS has revolutionized the country's tobacco landscape. These products have gained a significant share of the market. It is estimated that over 20% of Japanese smokers have switched to HTP, mak- ing Japan one of the largest markets for these alternatives in the world. The Japanese government has played a relatively supportive role in the promo- tion of HTP, recognizing that they present a less harmful alternative to traditional smoking. HTP are regulated in Japan, but the government has not imposed the same stringent restrictions on these products as it has on other tobacco-related products. Public health campaigns have focused on informing the public about the reduced risks associated with HTP, and the overall response has been positive, particularly among those looking for a way to reduce their tobacco-related health risks. Japan's THR success can be attributed to several factors, including a high level of public awareness about the risks of smoking and a regulatory environment that encourages the use of less harmful alternatives. Additionally, Japan has a relatively well- developed market for e-cigarettes and HTP, with a wide range of products available to consumers. As a result, Japan stands as a model for other Asian countries considering similar harm reduction strategies. South Korea: a growing market for reduced-risk products South Korea has also made significant strides in THR. Like Japan, South Korea saw a marked increase in the popularity of heated tobacco products. Brands such as IQOS and Glo have gained traction, and there has been growing interest in e- cigarettes as well. The South Korean government has adopted a regulatory approach that allows the sale of these products while imposing certain restrictions, including taxes and limits on advertising. However, South Korea's regulatory stance towards e-cigarettes has been more cautious than Japan's. While HTP have been embraced to a certain extent, the South

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