Issue link: https://read.dmtmag.com/i/1532529
36 STiR coffee and tea | 2025 Issue 1 Spring (Mar/Apr/May) By Emily McIntyre F or over a century, the National Coffee Association (NCA) has stood as a cornerstone of the U.S. coffee industry, extending its influence globally and bringing the coffee world essential reports like its regular National Coffee Data Trends Market Research Series. Founded in 1911, it is among the oldest trade associations in the United States and exerts influence in legislation, research, and deal-making. NCA aims to support and advance the coffee industry through advo- cacy, education, and community building. Over the decades, the organization has spearheaded initiatives addressing key challenges ranging from sustain- ability and economic equity to innovation and market growth. Its achieve- ments include setting standards for coffee quality, promoting environmentally friendly practices, and navigating complex global regulatory landscapes. In a volatile world, NCA remains a steadying force for an industry facing continu- ous evolution, and its March annual convention marks a key milestone in the year for coffee businesses. Introducing the Next Generation Council In 2016, recognizing the importance of cultivating new talent and the need to open new doors in a tight-knit industry, NCA founded the Next Generation Council (Next Gen Council). This initiative aimed to provide young profes- sionals with a platform to engage in leadership roles and contribute to the coffee sector's future. Michael Gaviña, a past NCA board chair, envisioned transforming a group of passionate young professionals into an advisory committee integral to NCA's operations. "This initiative allows members to contribute to key NCA strategic pro- grams that positively impact the NCA member community while developing and showcasing their leadership abilities," explains Matt Cariani, director of education, research, and innovation for NCA. The council's mission centers around three core goals: identifying and en- gaging young coffee professionals, fostering inclusivity, and supporting career Cultivating Tomorrow's Leaders: Inside the NCA Next Generation Council The National Coffee Association's Next Generation Council fosters a legacy of leadership by organizing such events as tours of the Port of Virginia and RPM Warehouse in Norfolk, Virginia. development through resources and education. By aligning these efforts with the broader mission of NCA, the Next Gen Council ensures the industry remains dynamic and future-ready. Milestones of the Next Gen Council The Council has not only established itself as a training ground for future leaders but also as a driver of impactful initiatives. In 2024, it launched the NCA Mentorship Program, a six-month pi- lot engaging 18 participants. The overwhelmingly positive feedback highlighted its effectiveness in bridging generational gaps and fostering profes- sional growth. Next Gen mentorship program members meet with Dr. Catherine Cordova at the 2024 NCA Convention.