STiR coffee and tea magazine

STiR coffee and tea 33 Number of Visitors at Largest Conventions & Exhibitions in the US, 2019 25,000 or more 20% 17.5% 15% 12.5% 10% 7.5% 5% 2.5% 0% 8% 18% 17% 18% 15% 10% 10% 6% Tradeshow attendance and spending have finally surpassed pre-pandemic levels. Fewer than 200 200 to 499 500 to 999 1,000 to 2,499 2,50 to 4,999 5,000 to 9,999 10,000 to 24,999 share of respondents margins, stakeholders must navigate the tension between short-term financial goals and long-term resilience. Address- ing this will require collaboration across the value chain–from producers to re- tailers–to adopt innovative solutions that align economic and environmental priorities," he said. One of SCA's most promising inno- vations is the adoption of the Coffee Val- ue Assessment (CVA) as a transformative tool for the industry. CVA answers critics who say, "Coffee is more than a score." Apostolopoulos writes that "for the first time, SCA will focus on directly en- gaging with consumers and supporting the industry to grow the specialty coffee market." He explains that CVA repre- sents a new paradigm for value discov- ery, sparking critical discussions on value distribution across the value chain. "CVA will happen by strengthening our collab- oration with local institutional partners in producing countries," he said. That strength and new-found energy will manifest on the expo floor, boosting attendance and engagement and answer- ing CEIR's big question. estimated at $15.78 billion, exceeded pre-pandemic totals for the first time. Exhibitors paid an average of $10,000 to $30,000 per show. Attendees spent an average of $600 to $1,000 per person to attend. Given that there will be fewer shows and fewer attending shows that survive, "The big question is: Which tactics work best for engaging with at- tendees today?" asks CEIR, citing areas for improvement that include: 1) Sharpen data analytics for better decision-making; 2) enhance social media content marketing for lead generation; and 3) keep engagement going year-round. In a note predicting how coffee will advance in the new year, SCA Director and CEO Yannis Apostolopoulos writes, "The biggest challenge for the global coffee industry will be balancing profitability with sustainability. As rising costs pressure Chart courtesy Statista.

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