STiR coffee and tea magazine

6 STiR coffee and tea | 2025 Quarter 3 Autumn (Sep/Oct/Nov) Executive Editor Diana Jendoubi diana@coffeetea.media Coffee Correspondent Fionn Pooler (Scotland) Contributing Writers Mainbayar Badarch (Mongolia) Dan Bolton (Canada) Emilio Bonnet (Colombia) Billy Dietz (USA) Roopak Goswami (India) Shem Oirere (Kenya) Bhavi Patel (India) Thomas Schmid (Thailand) Art Director Somjet Thitasomboon snt@octobermultimedia.com Administrative Assistant Sommai Jekaram asj@octobermultimedia.com Subscriptions Malisa Kongkatitum malisa@stir-tea-coffee.com Sales Director Emerson Leonard edl@octobermultimedia.com Director, October Inter Co., Ltd. Boonthin Tubsongkroh brt@octobermultimedia.com Founding Editor & Publisher Glenn Anthony John glenn@coffeetea.media c/o October Inter Co. Ltd. 159/19 Soi Ramkhamhaeng 110, Saphan Sung, Bangkok 10240 THAILAND. Tel: +66818299409. www.coffeetea.media Published by A Member of In This Issue M Subscribe to STiR Coffee and Tea Magazine 1 Year – US$60.00 2 Years – US$110.00 3 Years – US$150.00 For inquiries, contact: accounts@octmm.com Secure online payment: https://www.stir-tea-coffee.com/subscribe odern forces are sending seismic shifts across the global coffee and tea industries. Photos posted on social media in Seattle impact beverage sales from Kyoto to Berlin, while farmers on remote mountaintops receive up-to-date coffee trading prices from an app on their phone. The latest issue of STiR unveils coffee innovations and discusses gripping tea transformations as markets worldwide adapt and evolve in this modern era. Emilio Bonnet highlights the power younger consumers wield in Nescafé Courts Gen Z Amid Shifting Consumer Behavior (page 11). In response to the rapidly increasing demand for elevated flavors on the go, DEVEX has created an artisanal instant coffee process that gives smaller businesses a chance to shine in the soluble market — see my article on Reimagining Instant Coffee for SMEs (page 34). As the desire for premium products rises, so too does the need for immune-boosting drinks with powerful health benefits. On page 23, Billy Dietz examines how functional beverages and wellness teas are reshaping the US market. Gen Z's perception of matcha as a healthier alternative to coffee is causing a tea industry supply crisis. In our cover story, Bhavi Patel dives deep into the Global Matcha Phenomenon (page 38) and demonstrates how social media is transforming the beverage landscape. Dan Bolton details what happens when matcha exports and tariffs collide in Surging Japa- nese Tea Exports (page 15), and coffee correspondent Fionn Pooler discusses how China's booming coffee industry stands to benefit from US trade policies (page 10). As a result of tariffs, US tea buyers have started searching for domestic products, leading to a rise in yaupon sales — see Rediscovering Yaupon: America's Tariff-Free Caffeine Source by Billy Dietz (page 14). Technological advances in sustainable coffee and tea packaging now provide long-lasting solutions that balance product quality with eco-friendly materials. Learn how the rapidly growing demand for sustainable materials is sparking a packaging transformation in From Waste to Wonder: Packaging Goes Green (page 18). On page 22, I interview Karen Cheah about her revolutionary company, AlterPacks, which manufactures a new packaging mate- rial that's 100% compostable and made entirely from recycled food waste and by-products. Thomas Schmid gives an overview of European due diligence and transparency laws that require tea companies to examine every aspect of the value chain in Supply Chain Challenges in Germany's Tea Sector (page 30). Emilio Bonnet portrays the financial crisis many coffee producers currently face and discov- ers that Algrano is using its online platform to provide financing solutions to small growers across the world — see Coffee's Financial Crisis From Seed to Ship (page 26). New phone apps are helping coffee farmers in Nepal improve production yields and fetch higher prices as the next generation of Nepali consumers celebrates the unique flavors and superior qual- ity of their homegrown coffee — see Nepal Coffee: Scaling New Heights by Mainbayar Ba- darch (page 42). As new trends and spending habits reshape industries, innovators search for solutions to coffee and tea's biggest challenges — providing hope and a light at the end of the tunnel. Diana Jendoubi Executive Editor

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