Issue link: https://read.dmtmag.com/i/1541387
Tobacco Asia 37 a single chamber. This innovation allows broad compatibility with a wide range of heated stick brands, including REJO's own TOZE herbal sticks and popular options like TEREA, HEETS, and LEVIA sticks - previously limited to IQOS devices, accord- ing to brand manager Amy Chen. The device features two buttons: one for activating com- patibility with TEREA sticks and another for REJO's TOZE sticks. "The upper button is to turn on heating compatibility with TEREA sticks, and the other button below calibrates it for REJO's own TOZE sticks and others," said Chen. TOZE sticks are herbal, tea-based, and infused with 2% nicotine, offering a tobacco-free alternative. In addition, the device also can be used with almost all China Tobacco-manufactured sticks. REJO MULTI in aurora green, REJO MULTI in luminous gray, REJO MULTI in aurora purple. Credit: Rejo Amy Chen, brand manager, REJO, poses with REJO MULTI. Credit: Thomas Schmid Another intriguing feature of REJO MULTI is its "puff twice" capability. "Every stick can be smoked twice," Chen noted. "With the REJO MULTI, after your first session, you just take out the stick, let the device cool down, then pop the partly exhausted stick back in and finish it completely." This ad- dresses consumer concerns about waste and cost, especially as heat stick prices rise. Chen confirmed that REJO is the sole Chinese com- pany currently offering such dual compatibility. "We are the only ones," she stated. Following REJO MULTI's InterTabac launch, the company plans to launch the device in the Middle East, as well as Europe—including the Germany, Switzerland, Czech Republic, Austria, and Russia. "You basically have a free choice of what kind of sticks you would like to use," Chen sum- marized, positioning REJO MULTI as a flexible and cost-effi- cient solution for modern consumers. With its blend of versatil- ity, cost-efficiency, and compatibility, REJO MULTI is poised to appeal to a broad spectrum of users navigating the evolving heated tobacco landscape. More at: rejonow.com Bimar Project, Belarus: perfume-inspired shisha flavors Belarusian company Bimar Project attracted exhibition visitors to its novel concept of perfume-inspired shisha flavors, a world- first. "The idea was to make something absolutely unheard of hitherto," Bimar Project's owner Andrei Zavalei told Tobacco Asia. "If you, as a consumer, get tired of the omnipresent fruit or berry flavors, this product will definitely surprise you." Bimar Project's owner Andrei Zavalei. Credit: Thomas Schmid