STiR coffee and tea magazine

Volume 14, Number 4 / Winter 2025

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Your European Tea & Coffee Partner Meet OXALIS at Ambiente 2026 in Frankfurt (DE) Family-owned Czech company. Full in-house production from raw leaf and coffee beans to the fi nal product. A trusted supplier to partners worldwide since 1993. From teas, matcha, and coffee to gifts and accessories — a curated portfolio for global partners. and accessories — a curated portfolio for global partners. Hall 9.1 Stand A37 06–10 February Book a meeting with us via QR code and let's explore new partnership opportunities. TEA COFFEE MATCHA CHOCOLATE DRINKS oxalis.eu export@oxalis.cz ahoj jak se máš Sadiq Syed, trade promotion advisor at ITC, during a field trip to Ghana. Photo credit: International Trade Centre Sarah Charles, communications officer at ITC. Photo credit: International Trade Centre Training, Trade Fairs, and Traceability Capacity building is a cornerstone of the program. ITC has delivered training on har- vest and postharvest standards, barista skills, and sensory analysis, often in collabora- tion with institutions such as Ghana's Cocobod Research Institute and Spain's Basque Culinary Center. "We've also reinforced south-south collaboration between India and African countries in terms of knowledge sharing, coffee trading, and the adoption of new technologies," says Sadiq Syed, trade promotion advisor at ITC. Beneficiaries have showcased their products at regional and international events, including the ACRAM coffee festival in Cameroon (Cacao and Coffee Festival), the AFCA coffee show (African Fine Coffees Conference & Exhibition), World of Coffee Dubai, and the African Barista Champi- onship (hosted at the African Fine Cof- fees Conference & Exhibition in Dar es Salaam). "These platforms help young women and men develop new careers and connect with buyers," notes Charles.

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