Issue link: https://read.dmtmag.com/i/1543154
46 tobaccoasia Issue 1, 2026 January / February For content creation, AI‑supported solu‑ tions enhance efficiency and consistency. At REJO, for example, "AI helps ensure consistent application of key product information, visual structure, and tone, while all external communi‑ cations are reviewed and finalized by experienced professionals." Tools such as the Semrush AI Vis‑ ibility Toolkit and ChatGPT, alongside platform‑ native AI features, have already been actively de‑ ployed at REJO for quite some time. Visual marketing is another area with which REJO is experimenting. "We use AI tools such as Midjourney and Dreamina to generate visual and short video content," divulged Chen. According to her, these tools allow REJO to prototype cre‑ ative concepts faster, visualize ideas at an early stage, and adapt visuals efficiently for different markets and platforms. AI across every stage of the develop- ment process Frank Sze, founder and c.e.o. of Ideotech Ltd., the firm behind one of the UK's most popular vape brands, PIXL, described AI as integral to his company's operations. "The use of AI tools runs through every stage of development," he af‑ firmed. "As early as the r&d phase of the PIXL 6000 [Ideotech's top seller], we began using AI for functionality simulation, data modelling, and product design optimization," he said. "But we also leverage AI‑assisted tools to predict consum‑ er usage scenarios, simulate user behavior, and refine design details, as well as to conduct virtual pre‑testing of different design concepts before en‑ tering the physical prototyping stage," Sze added. That's not all. At Ideotech, AI also generates visualizations for different product directions in order to improve communication efficiency and al‑ leviate resource constraints. In short, it's the whole shebang – and the benefits are tangible. AI creates shorter development cycles, helps reduce material waste, ensures more precise adjustments to prod‑ uct structures, airflow systems, and user interaction designs. "AI's powerful data analysis capabilities enable us to capture parameter details that might otherwise be overlooked," enthused Sze. Groundbreaking campaigns and custom- er communication Frank Sze has also used AI in brand marketing and communication. "A lot of people may already have seen [our] promotional video for PIXL nic salt," Sze pointed out, claiming that "it was the industry's first AI‑produced advertising campaign featuring realistic human characters." AI enriched the script, generated multiple video scenes, and combined them into a complete narrative storyline. Audience analysis and market monitoring is another area where Ideotech and PIXL make extensive use of AI. "We use AI tools to moni‑ tor market trends and public opinion, helping us to obtain better traffic support," Sze explained. Overall, AI enables rapid formulation of market‑ ing strategies at different levels and directions, as‑ sessing feasibility and efficiently testing creative approaches. In terms of customer communication, AI plays a role as well, though Sze admitted that its application is limited… at least at this point. "In customer communication, AI is primarily used for Frank Sze's PIXL range vigorously uses AI tools in r&d, design, and marketing. Credit: Thomas Schmid Still from Ideotech's AI-generated promo video for PIXL nic salts, featuring c.e.o. Frank Sze. Credit: Ideotech