Issue link: https://read.dmtmag.com/i/1543154
Tobacco Asia 63 (AN ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 & SA 8000:2014 COMPANY) • MANUFACTURERS OF HIGH QUALITY CIGARETTE FILTER RODS - MONO ACETATE, SLIM, ULTRA SLIM, FLAVOURED, FILTER TIPS FOR RYO SEGMENT. EXPORT ENQUIRIES WELCOMED. • EXCLUSIVE BUSINESS PARTNERS WITH KAYMICH - GLUING & FLAVOURING SYSTEMS, ARKOTE - KNIVES, COESIA COMPANIES (G.D S.P.A./SASIB/ MOLINS ), MAX SCHLATTERER - ESBAND TAPES, SCHWEITZER MAUDUIT (PDM/LTR), BOEGLI-GRAVURES S.A., BENKERT- TIPPING PAPER AND OTHER LEADING COMPANIES. • EXPORTERS OF CIGARETTES AND TOBACCO. EXPORT ENQUIRIES SOLICITED. • PROVIDE MARKETING SERVICES IN INDIA, NEPAL AND UAE FOR THE CIGARETTE/TOBACCO INDUSTRY. um product Yunyan (Jiuyang style under Da Chong Jiu brand) Slims, also with 6mg tar. Subsequently, Chun- ghwa (Slim, 3mg) came onto the market; China To‑ bacco (Yunnan) introduced Yunyan (Yunduan Slim) featuring hexagonal hollow composite filter tech‑ nology, with 6mg tar; and China Tobacco (Henan) Industrial Corporation launched Huangjinye (Tianye 3mg). The consecutive launch of these premium low‑tar new products formally announces the transition of low‑tar cigarettes from technological reserves to the market forefront, inaugurating a new development phase. Especially after the market entry of Chun‑ ghwa (Slim, 3mg), major brands have rushed to launch their own 3mg products, primarily mar‑ keted on "ultra‑low‑tar" appeal. Examples in‑ clude Nanjing (Slim, 3mg), Huangjinye (Tianye, 3mg), Kuanzhai (Guobao-Slim, 3mg), Huangshan (Huishang, 3mg), Nanjing (Yuhuashi, 3mg), Huanghelou (3mg), and Liqun (Sunshine Platinum, Slim), among others. Among these, Chunghwa (Slim, 3mg) has become a hot‑selling, phenomenal hit, firmly securing the C‑position in the 3mg product market. In the first half of this year, the Chinese to‑ bacco industry launched a total of 15 new prod‑ ucts with 8mg or lower tar content, accounting for 75% of all new products—a record high for the same period. Market feedback indicates that as technology for products in the 3mg–7mg tar range matures, many successfully balance health needs with smoking satisfaction while maintaining relatively high cost‑effectiveness, making them the preferred choice for a growing number of young consumers. Accelerating harm reduction and tar reduction, continuously promoting the r&d and cultivation of low‑tar and ultra‑low‑tar cigarette products, and stimulating market consumption vi‑ tality have become crucial paths for the tobacco industry to respond to rising health awareness and meet consumer health demands. Changing trends signal that tobacco brands must move beyond traditional images, using innovation and cultural relevance to stay competitive with young adult consumers.