Boating Industry

October 2013

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Boating Industry .com ONLINE THIS MONTH STATE OF THE INDUSTRY WEBINAR Hundreds of industry stakeholders turned out for our 2013 State of the Industry webinar. If you weren't able to tune in live, don't worry. The entire webinar is archive on our website at BoatingIndustry.com/webinars. In this webinar, you'll get a chance to hear from experts at the National Marine Manufacturers Association, Info-Link and Dominion Marine Media about the current state of the industry and where we're headed in 2014. BoatingIndustry.com/Webinars 2013 MARKET DATA BOOK Did you miss the 2013 Market Data Book? You can still purchase a digital copy at BoatingIndustry.com. Annually the most anticipated issue of Boating Industry, the Market Data Book includes data on dealers, consumers, manufacturers and other segments of the industry. The 2013 edition – the largest in years – also offers more analysis of what these statistics mean for the industry from the experts at Info-Link, ADP Lightspeed, NMMA and more. BoatingIndustry.com/market-data/digital-downloads/ Social media video tips series BLOG: CUSTOMER SERVICE THAT ROCKS Great customer service, no matter how many times it's played, will always stand the test of time, writes Mark Mooney in a recent BoatingIndustry.com blog. "Over half of the consumers walking around today think that most businesses are impersonal. Too little communication, too much communication, or too-generic-to-trust communication fails to deliver, even with the best of intentions. They fail in that 'we will rock you' attitude, fail in delivering more than what's expected, fail in setting oneself apart from the rest and fail in being sincere or personal." Read more from Mooney at BoatingIndustry.com/blogs Have you checked out our ongoing series of social media videos at BoatingIndustry.com? Produced in cooperation with the social media experts at Engaged!, new videos are posted every other week addressing the biggest questions marine industry companies have about social media from "10 proven benefits of using social media to grow your business" to "How often should you post?" Each video is just a few minutes long and includes a blog entry with more information. BoatingIndustry.com/video BoatingIndustry.com/blogs FOLLOW US ON: EXPERTS IN THIS ISSUE Carl Blackwell President, Discover Boating page 8 4 | Boating Industry | October 2013 P03x04-BI13OCT-TOC.indd 4 twitter.com/boatingindustry Bob McCann Director of Education, ARI page 34 Rick Correll President, Tigé page 42 facebook.com/BImag www.BoatingIndustry.com 9/5/13 11:16 AM

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