Good Fruit Grower

October 2013

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Apples Marketing They like FRESH I f you're a person who doesn't like tattoos and body piercings, looks suspiciously at people with dark skin, doesn't like to hear people speaking languages other than English, and hate people who text message while in conversation with you, you're in for a troubled future. "Get over it." That's the advice of Ken Gronbach, a demographer who's become a favorite of apple growers because he predicts a rosy future for them—if they're willing to accept what's happening in the world and go with it. Gronbach spoke during the U.S. Apple Association's Crop Outlook and Marketing Conference in Chicago in 2011. He so enthralled the audience, he was called back for a repeat performance this year. He was the keynote speaker, bluntly delivering 90 minutes of one-iners filled with good and bad news about the emerging shape of the United l —Ken Gronbach States population. The good news is, it's good for apples. "Go fishing where the fish are," he advised. He sees a massive domestic mar ket for apples among African Americans and Hispanics and the growing number of Generation Y and Z people (those born by Richard Lehnert after 1985), all of whom are choosing fresh fruit as a healthful snack over stuff we all call junk food. He thinks the apple industry ought to specifically target them with advertising. "You've got a monster market in your backyard— right here, right now, for apples." Generations Y and Z are choosing fresh fruit over junk food. Does YOUR fan blade have Donier Swept Tips, REDUCING TIP DRAG?? DISCOVER THE CHINOOK FAN BLADE ADVANTAGE. # Increased Radius Coverage by 80-150 Feet with Same HP Draw # Air Flow Starts 14'' from Hub # Donier Swept Tip—Reduces Tip Drag # The Only Fan Blade with the "Trailing Edge Wedge" (widens sector angle and increases air velocity) # Advanced Air Foil Design # Increased Air Horsepower # REDUCED FUEL CONSUMPTION # Quality Built, Affordable, Fast Payback Returns # Satisfaction Guaranteed H.F HAUFF . COMPANY INC. 2921 Sutherland Park Drive Yakima, WA 98903-1891 855-855-0318 TOLL FREE 509-248-0318 FAX 509-248-0914 • 18 OCTOBER 2013 Good Fruit Grower FORD TRITON V-10 or IVECO NEF 6.7 DIESEL Give the CHINOOK BLADE a trial spin, at our expense! Judge for yourself! Vital population There have been 100 million Americans born since 1985, plus a massive influx of more than 50 million immigrants, both legal and illegal, a movement of people that far surpasses the 78.2 million Americans born during the baby boomer years from 1945 to 1965. The boomer generation—which likes apples but eats fewer now—is receding and in the future will do more to influence the housing market in the South than the apple market. Interestingly, the United States is one of the world's few developed countries in which the combination of births and immigration have led to growth of a young, vital population. Population control measures, either voluntary or mandated by government, have led to lessthan-replacement-level growth in countries like China, Japan, Russia, and all the countries of Europe. Rather than being worried about exporting to those countries, American apple growers should look at home. "You've got a monster market in your backyard—right here, right now, for apples," Gronbach said. "Russia is cooked. It won't be a country in 40 years. It's a net mortality country. China has inverted the pyramid," he said. Rather than a family having four grandparents, several sets of parents, and lots of kids, the Chinese family has four grandparents, two parents, and one child. And among those children, there's a surplus of 34 million young males who will never have families of their own. China has a massive elderly population and no "heavy lifters"—working people—to care for them. "I wouldn't depend on China for my food supply," he said. "Manufacturing will return to the United States. It has to. It already is returning." Unlike the United States, which augmented the small numbers of Generation X (19651985) workers with an influx of Catholic Hispanic immigrants, with good family values and a huge work ethic, to do the menial work, the Europeans augmented theirs with Muslims from North Africa. The United States got the better choice, Gronbach said. "Latinos are aspiring and will assimilate into U.S. culture within twenty years," he said. "The United States economy will benefit from the contribution of the Latino culture as they advance socioeconomically.

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