Good Fruit Grower

October 2013

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• www.goodfruit.com Call Now for Availability Latinos shop for food more often and favor fresh products. They are a huge growing market for apples. "We need immigration," he said, "but we need to control it. We should look to Canada, which has done it very well." "Bigotry is an enemy to prosperity," he said. "Oppression is expensive. The United States needs to cultivate as many heavy lifters as possible, especially in the Generation X age range. How quickly can we advance the Latinos and other immigrants?" Gronbach is similarly enthralled by the kids of Generation Y, born 1985 to 2004, now becoming parents. "They are very green, humanitarian, and do not see race or color," he said. "They understand nutrition and will demand transparency. They will be hard to brand. They speak cyber as their first language. Meat counters will disappear because they won't touch raw meat. But they will change the way apples are marketed and consumed." Gronbach is not averse to telling his audience what the numbers tell him. Here are some examples: •  ousing and the economy will H recover within the next three years. Young people need to find good jobs, move out, and buy homes, and millions of baby boomers will retire and move to warm climates—leaving jobs to fill, homes to rent, and new homes to be built. • The biggest generation in the history of the United States, Generation Y, will start to marry, enter the workforce, and consume as the economy recovers. •  anufacturing will return to the M United States. •  ealthy immigrants will flood W into the United States, and to the Americas, South and North. •  ne-third of the U.S. population, O Latinos and African-Americans, will advance socioeconomically as never before. •  nd all these people will love fresh A apples. Those interested in exploring Gronbach's ideas further can find his books, The Age Curve: How to Profit from the Coming Demographic Storm and Common Census: The Counter-Intuitive Guide to Generational Marketing. A new book is coming next year.  Willow Drive Nursery Generation Y, the biggest in America's history, will soon marry, buy homes, and become big consumers, says demographer Ken Gronbach. Early Robin® This early Rainier-type cherry matures 7-10 days before standard Rainier. Early Robin® is mild in flavor and medium to large in size. Early Robin® requires a pollinizer but Van should not be used. USPP#13,951 Aztec Fuji® DT2 variety Aztec Fuji® is a high colored Fuji sport from New Zealand. It has the sweet juicy flavor, crisp texture and harvest maturity of standard Fuji. Aztec is a blush type and observations show it to be one of the highest coloring Fuji sports to date. Aztec Fuji® is a protected trademark of Waimea Variety Management Ltd. Honeycrisp Introduced in 1991, Honeycrisp is creating quite an interest with commercial growers. The wellbalanced, sub-acid flavor combined with a crisp, juicy texture make for an enjoyable eating experience. Additional Varieties Ambrosia™ Gala: Buckeye® Gala Blondee™ Ultima Gala® Cameo® brand Chrisolyn™ Jonathan Early Fuji: Morning Mist™ Granny Smith Rising Sun® Jonastar™ Jonagold Braeburn: Pink Lady® Brand Kumeu Crimson® RubyMac® Mariri Red™ Snowsweet® Spartan Zestar!® KootenayTM This Lapins mutation was discovered in Creston, B.C. KootenayTM matures at Sweetheart timing, but more closely resembles the Lapins fruit. The fruit is dark red with red flesh, and is self-fertile. Willow Drive recommends Kootenay TM for testing at this time. USPP# 18,849 Brookfield® Gala (Baigent CV) From New Zealand we bring you Brookfield,® the ultimate striped Gala.The bold red stripe over its red background is the obvious improvement. The apple's early color permits proper harvest timing for best storage maturity, flavor retention, and customer satisfaction. USPP# 10,016 Willow Drive Nursery, Inc. Call Toll Free: 1-888-548-7337 3539 Road 5 NW, Ephrata, WA 98823, www.willowdrive.com Good Fruit Grower OCTOBER 2013 19

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