Good Fruit Grower

growing with growers since 1946 Managing Editor Casey Corr GOOD GRAPE GROWER casey.corr@goodfruit.com  •  509-853-3512 Editor Geraldine Warner 30 Tucker Cellars finds niche Sunnyside winery supplies wineries across the nation. gwarner@goodfruit.com  •  509-665-3330 DEPARTMENTS mhansen@goodfruit.com  •  509-968-3922 Associate Editors Melissa Hansen 6 Quick Bites 32Good to Go 34Good Deals 36 Advertiser Index 37Classified 38Last Bite  Fruitrivia: Test your Richard Lehnert lehnert@goodfruit.com  •  616-984-6001 Advertising Manager Doug Button 30 dbutton@goodfruit.com  •  509-853-3514 Advertising Sales Rick Larsen rick@goodfruit.com  •  509-853-3517 Theresa Currell apple knowledge theresa@goodfruit.com  •  509-853-3516 Production Manager Nancy Jo Born ON THE WEB nancyb@goodfruit.com  •  509-853-3513 Go to www.goodfruit.com for the latest tree fruit Digital Producer industry news from Good Fruit Grower staff writers and industry bloggers. Good Fruit Grower is now on Twitter! Follow us @GoodFruitGrower. T.J. Mullinax tj@goodfruit.com  •  509-853-3519 6  Mike Anderson Production Aurora Lee aurora@goodfruit.com  •  509-853-3518 Circulation Steve Call Sign up for eFlash. Get Good Fruit Grower reports delivered right to your inbox. Visit www.goodfruit. com/eflash-signup. steve@goodfruit.com  •  509-853-3515 Advisory Board Jeff Colombini, Lindsay Hainstock, Denny Hayden, Steve Hoying, Jim Kelley, Jim McFerson, Ian Merwin, Don Olmstead, Mercy Olmstead, Marvin Owings, Mark Roy, Vicky Scharlau, Mark Tudor, Chris Van Well, Mike Wittenbach APPLES & MARK ETING 18 Ken Gronbach Honeycrisp orchard with reflective foil, Ellensburg, Washington pHOTO by PHil hull, U.S. SUBSCRIPTIONS: $35.00 per year, 3 years $75.00. CANADIAN SUBSCRIPTIONS: $55.00 per year (U.S. funds, Canadian G.S.T. included: G.S.T. Registration #135100949). SUBSCRIPTIONS OUTSIDE U.S.A. & Canada: $100.00 per year (payment by credit card only). WASHINGTON STATE GROWER SUBSCRIPTION RATES: $2.00 per year to deciduous tree fruit growers in the state of Washington who pay assessments on commercially shipped fruit, either to the Washington State Fruit Commission or to the Washington Apple Commission. Back issues are not available. Single copies of current issues are $5.00. To ubscribe, call 1-800-487-9946. s Good Fruit Grower (ISSN 0046-6174) is published semi-monthly January through May, and monthly June through December, by the Washington State Fruit Commission, 105 South 18th Street, Suite 205, Yakima, WA 98901-2149. eriodical postage paid at Yakima, WA, and additional P offices. Publications Mail Agreement No. 1795279. The publication of any advertisement is not to be construed as an endorsement by the Washington State Fruit Commission or Good Fruit Grower agazine of the product or service offered, unless it is specifically m stated in the advertisement that there is such approval or endorsement. POSTMASTER: Send address changes to Good Fruit Grower, 105 South 18th Street, Suite 217, Yakima, WA 98901-2177. © 2013 by Good Fruit Grower Yakima, Washington Printed in U.S.A. 105 S. 18th St., #217, Yakima, WA 98901 509⁄ 853-3520, 1-800-487-9946, Fax 509⁄853-3521 E-mail: growing@goodfruit.com 24 Keith Hu www.goodfruit.com ©2013 No reproduction or display without written permission. 4 SEPTEMBER 2013 Good Fruit Grower www.goodfruit.com

• Cover
• FEATURE: Apple growers to harvest larger crops : Michigan's production has rebounded to ten times last year's volume.
• FEATURE: Learning from last season: Last year's apple corp taught some odd marketing lessons.
• FEATURE: They like fresh: Generation Y and Z are choosing fresh fruit over junk food.
• FEATURE: Finding the sweet spot: Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market.
• FEATURE: Top 5 things your marketer would tell you: Bob Mast, chief executive at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know.
• FEATURE: Cherry sales sizzle in China: Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.
• FEATURE: Farm markets abound: Retail fruit sales capture twice the dollars from orchard land.
• FEATURE: Michigan growers asked to support research: The idea is to raise $500,000 a year to leverage other funding.
• FEATURE: Water regulations worry growers: FDA regulations target surface water applied directly to the corp.
• FEATURE: Looking for common ground: Growers have until mid-November to submit comments on the FDA's proposed food safety regulations.
• FEATURE: Preparing for change: Stefano Musacchi expects to be ready to help pear and apple growers when problems arise.
• Tucker Cellars finds niche: Sunnyside winery supplies wineries across the nation.
• Quick Bites
• Good to Go
• Good Deals
• Advertiser Index
• Classified
• Last Bite: Fruitrivia: Test your apple knowledge