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2014 SHOW PREVIEW THE JOURNAL November 2013 The Magazine For Manufactured & Modular Housing Professionals contents 2014 SHOW PREVIEW ABOUT THE COVER This month's cover photo is courtesy of Franklin Homes. Visit their website at: www.franklinhomesusa.com 2014 SHOW PREVIEW 2014 SHOW PREVIEW 2014 SHOW PREVIEW 2014 SHOW PREVIEW 2014 SHOW PREVIEW 2014 SHOW PREVIEW 2014 SHOW PREVIEW 2014 SHOW PREVIEW VOL. 33 NO. 11 mharr viewpoint Danny Ghorbani discusses the changes finally 10 occuring with Subpart I. service & set-up George Porter discusses service & set-up of manufactured homes. 12 community consultant Frank Rolfe discusses the alliance that is fueling the re-birth of the industry. 14 development marketing Ed Hicks answers questions on land/lease communities. 18 sales management Grayson Schwepfinger continues his discussion on closing up front. J THE NOVEMBER 2013 OURNAL President & Publisher . . . . . . . . . . . . . . . . . . . . . . .Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner Circulation Manager . . . . . . . . . . . . . . . . . . . . . . . .Shirley Visser Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . .James Visser, Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Development Finance, Marketing & Retailing . . . . . . . .Ed Hicks Service & Set-Up . . . . . . . . . . . . . . . . . . . . . . . . . . .George Porter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant . . . . . . . . . . . . . . . . . . . . . . . . . .Scott Stroud Community Consultant . . . . . . . . . . . . . . . . . . . . . . . .Frank Rolfe Community Law . . . . . . . . . . . . . . . . . . . . . . . . . . .HKC Law Firm The ONLY Monthly Industry Magazine! 20 community law David Baker discusses protecting your property before a key employee leaves. sales marketing John Graham discusses how every presentation tells a story -- our story. marketing consultant Scott Stroud discusses offline and out-ofthe-box marketing. 22 24 26 get it quick Find out information on advertisers in this issue. 29 Don't Miss Out... Reserve your ad space now. Call 706-655-2333 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 33 Issue 11. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is distributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816.