FEATURES
IN THIS ISSUE
19 Annual Tea Update
Tea is capturing a larger and larger share
of the market in coffee shops.
By Dan Bolton
November
2013
26 Blend In
The latest updates in tea blends and teaware.
By Brenda Porter-Rockwell
Volume 20
Number 11
30 Regional Update: Tea Shops
These four retailers specialize in selling
tea and tea accessories.
By Maura Keller
FROM THE EDITOR
26
ON THE COVER: Andrew Mack, founder of Teavana with
Naoko Tsunoda, director of tea developmet.
PHOTOGRAPHY BY: Linnea Covington/Copyright Tea Biz 2013
19
Tempest in a Teapot
T
his month we turn our focus away from coffee (for the most part) and concentrate on a
growing segment in the marketplace: tea. Just a few weeks ago Starbucks opened its first
Teavana store in New York City, which certainly won't be the last. Coffee shops around the
country are devoting more time, resources and menu space to tea options, which continue to
grow exponentially.
Jeremy Nedelka, editor
For an overview of tea's recent growth, don't miss the Specialty Coffee Retailer annual tea
update (see The Time is Now, page 19). Throughout the issue, we've also covered tea blends and
teaware (see Blend In, page 26) and profiled tea shops across the country (see Regional Update, page 30). If it's tea-related,
we've got it covered.
Next month is our annual sustainability issue, which will feature information about the latest environmentally-friendly
trends, products and processes. If you haven't entered your business in the Greenest Coffee Shop Awards, be sure to check
out www.specialty-coffee.com for details or email me for more information.
Jeremy Nedelka, Editor
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