Volume 125, No. 6
November/December 2013
features
37
Cover illustration by Mike Dammer
1
3
23
29th Annual
Beverage Dynamics
Advertising &
Promotion Awards
The best advertising, promotion,
packaging and merchandising
materials in the beverage
alcohol industry today.
departments
1
3
23
Particularly during the holiday
selling season, superpremium
spirits are drivers are overall
profits. Here's a short guide on
how to increase those sales.
Cellars Wine and Spirits, located
in suburban MinneapolisSt.Paul, MN, has made a mark
using savvy product selection,
smartly applied buying power,
comprehensive staff knowledge
and regular consumer education.
Talking Top Shelf
Spirits
By Robert Plotkin
27
Holiday
Merchandising
Our 2013 review of some of the
holiday-themed point-of-sale
materials and value-added
packaging available to retailers
this year.
A Cellars' Market
By Jack Robertiello
33
Retailer Wine
Selections
The Beverage Dynamics
National Retailer Wine Panel
recommends a lineup of top
quality/value wines for the
holidays.
Editor's Note . . . . . . . . . . . . . . .4
Brand Spotlight . . . . . . . . . . . . .6
Retail Education . . . . . . . . . . . .8
Retail Service . . . . . . . . . . . . .10
Beer Business . . . . . . . . . . . . .12
On The Shelf . . . . . . . . . . . . . .53
Advertisers' Index . . . . . . . . . .54
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By Richard Brandes
Beverage Dynamics • www.beveragedynamics.com • November/December 2013 • 3
