Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/215070
Advertorial BIG GAME PORTFOLIO PROGRAM The fall football season is in full gear and that means fans everywhere are already making plans for the final big game in February. As American's top party occasion and the second largest food consumption day, the Super Bowl represents a huge opportunity for food and beverage brands and their retail partners to significantly boost sales and revenues. HEINEKEN USA's portfolio includes 3 of the top 10 selling upscale brands during the weeks leading up to the big game - Heineken, Dos Equis and Newcastle Brown Ale. These brands generate more retail traffic, repeat purchase and incremental profits for retailers during the football playoffs than their counterparts. This year, HEINEKEN USA is bringing its game face and throwing touchdowns with the "Bring Your Sunday Best" portfolio retail program designed to engage consumers and help party hosts everywhere bring it big and bring it in style. To kick it off, HEINEKEN USA has enlisted football and celebrity spokesperson, Keyshawn Johnson, to build credibility and enhance the retail shopping experience. Through HEINEKEN USA's new Portfolio Play Book mobile site, Keyshawn provides a series of entertaining tips that highlight his expertise and personality. The user-friendly mobile site also includes great recipes, shopping lists, special offers and planning tools to make the Big Game party planning fun and easy. In store displays, POS and special cross merchandising offers with party relevant brand partners draw shoppers' attention and encourages them to take their celebration to the next level with Heineken, Dos Equis and Newcastle Brown Ale. For more information, contact your HEINEKEN USA distributor representative and score big with the HEINEKEN USA "Bring Your Sunday Best" portfolio program. BRAND SPOTLIGHT Absolut Tune Goes Nationwide bsolut is partnering with Icona Pop, the Swedish pop sensation, to mark the nationwide launch of Absolut Tune, the bubbly blend of sauvignon blanc and premium vodka. "We're thrilled to partner with Absolut Tune for our new video and single 'All Night'," said Caroline Hjelt of Icona Pop. A SAKE SAMURAI J ohn Frank, vice chairman of Sidney Frank Importing Co., has been named a 2013 "Sake Samurai" by the Sake Samurai Association, a council for the Japan Sake Brewers Association. Frank received the honor for his contribution to the understanding, appreciation and promotion of Sake during his nearly 40-year commitment to Gekkeikan's success. 10 Million Trees and Counting O ver the last five years, the Trinity Oaks wine brand has helped plant 10 million trees through its "One Bottle One Tree" tree-planting program, in partnership with the non-profit organization Trees for the Future. Trinity Oaks held a ceremonial tree planting to celebrate the 10 millionth tree milestone with Roger Trinchero, vice chairman and CEO of Trinchero Family Estates; Bob Torres, senior vp of operations; and John Leary, executive director of Trees for the Future. Diageo Chateau & Estate Wines has added two Spanish wines to its portfolio of imports for the U.S. market: Campo Eliseo and Campo Alegre from the Toro appellation of Spain…. Italian drinks group Illva Saronno has set up its own U.S. distribution unit, Illva Saronno USA, which will handle the sales and marketing of Disaronno beginning in January. The division is being headed by Brett Dunne, who joins from Southern Wine & Spirits. The change does not affect the Italian firm's Tia Maria brand, which will continue to be handled by Kobrand in the U.S…. Pernod Ricard USA and Irish Distillers held a "Housewarming" event at the famed Midleton Distillery in County Cork, Ireland, to officially welcome its new master Distiller, Brian Nation. The company also noted that the full range of Irish whiskies produced at the distillery are being released in the U.S. market….Marc Goodrich was named president of Excelsior Wine Company, which handles the U.S. distribution of Concha y Toro's Chilean portfolio plus other wines…. Patrón Spirits named Lee Applbaum as chief marketing officer, in charge of all global marketing communications for the Patrón portfolio…. Wilson Daniels appointed Bob Guinn as senior vice president of sales and marketing…. Van Gogh Imports appointed Joy Suchlicki Vicente as the director of marketing.