Issue link: https://read.dmtmag.com/i/215151
Grapes "The Recommendeuer" iPad app provides in-depth information about Washington wines. by Melissa Hansen isit www.itunes.apple. com to download the free app. To follow The Recommendeuer tweets, search @ TheRecommendeuer on www.twitter. com. V PHOTO COURTESY OF WASHINGTON WINE COMISSION Wine Commission uses HUMOR to EDUCATE In an iPad app developed by the Washington Wine Commission, actor and comedian Greg Proops stars as The Recommendeuer, a wine know-it-all who recommends Washington wines. he Washington State Wine Commission is using the edgy humor of a fictional wine personality The Recommendeuer in a new iPad app to educate the nation's top wine influencers about Washington's wine industry. The national marketing campaign, launched in late October, represents a major shift in the Wine Commission's focus, said Steve Warner, president of the Seattle-based T Simply easy to maintain and operate Better for your bottom line Coverage improved with Lectro Blast marketing and research arm for the state's wine grape growers and wineries. Warner, who's been at the helm of the Wine Commission for less than two years, said that past marketing efforts focused on consumers and the wine trade, blitzing targeted metropolitan areas each year with wine tasting events, outreach to restaurants, in-state events like Taste Washington, and more. Lectro Blast® b Call for a dealer in your area 800-351-8201 Orc Vineya hard & rd Mod els Availab le! 800-351-8201 www.proaginc.com PROGRESSIVE AG, INC. 46 DECEMBER 2013 GOOD FRUIT GROWER www.goodfruit.com