Issue link: https://read.dmtmag.com/i/215679
[ 2013 Top 100 ] THE AVERAGE TOP 100 DEALER GROSS PROFIT MARGINS ON BOATS LOCATIONS: 2 YEARS IN BUSINESS: 37 2012 SALES EMPLOYEES: 4 2011 SERVICE EMPLOYEES: 9 2010 TOTAL EMPLOYEES: 29 14% MEDIAN REVENUE: $8.5 MILLION NEW UNITS SOLD: 87 15% 16% 17% 18% 19% 20% ON SERVICE USED UNITS SOLD: 57 2012 2011 2010 50% 55% 60% 65% 70% OVERALL 2012 Gage Marine's annual December "Freeze for Life" cancer fundraiser draws hundreds to watch skiers, wakeboarders and more brave Lake Geneva's frigid waters. AVERAGE TOP 100 TURN RATE NEW BOATS: 2.3 USED BOATS: 3.5 2011 2010 15% 2.9% 20% 25% 30% 35% 40% NET PROFIT 2012 18,348 boats sold in 2012, up 3.2% 3,911 engines sold in 2012, up 4.7% AVERAGE PERCENTAGE OF REVENUE SPENT ON 18 | Boating Industry | December 2013 P12x20-BI13DEC-Top100StatFeature.indd 18 MARKETING 2011 2010 0% 5% 10% 15% www.BoatingIndustry.com 11/15/13 9:57 AM