Boating Industry

December 2013

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DEALER OF THE YE AR LEGENDARY MARINE In 2012, Legendary Marine wowed the Boating Industry team with its rapid growth and dedication to quality. What we didn't expect was the wave of improvements Legendary made over the last year. Not content to rest on its laurels, the Destin, Fla.-based dealer implemented several new initiatives in 2012. It's a record that made it nearly impossible for us not to recognize Legendary as Top 100 Dealer of the Year for the second year in a row. Culture of improvement Focusing on constant improvement is an important part of Legendary's culture, said managing partner Fred Pace. Every year, each division at Legendary is charged by the management team with reviewing every aspect of their operations and 22 | Boating Industry | December 2013 P22x23-BI13DEC-DOTY.indd 22 finding specific ways to improve. Each division manager must report to the entire group at the company's annual retreat, sharing goals and tactics for the coming year. After the improvement plan is finalized, accountability measures are established – putting everyone on the same page with defined, measureable goals. "We recognize that our business can change very quickly," Pace said. "It is important that we work every day to keep our business strong and likewise, to earn the right to be the dealership of choice for our customers and prospects alike. That requires that we continue to seek ways to improve all aspects of our business." Legendary undertook many new programs in 2012, and improved others. Improvements ran the gamut from sales to service to marketing to customer relations. One of the most notable is Legendary's Five Star Military VIP Program, started in late 2011. With seven bases within driving distance of Legendary's four dealerships, the military market is an obvious one for the company. The program offers special discounts and package offerings to active duty and retired military. "With the advent of military base consolidation, we've seen 5,000 troops relocated to our area over the past year and a half alone," Pace said. "Our region not only has a wealth of active duty from every branch of service, but is a hotbed for retirees who find the mild temperatures, cost of living and military community appealing." www.BoatingIndustry.com 11/15/13 9:58 AM

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