Issue link: https://read.dmtmag.com/i/215679
Location of lo ca tio ns To ta le (fu m ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e Company Notable achievement # Ra nk [ Top 20 ] 1 LEGENDARY MARINE Destin, Fla. 6 135 2001 11 12 85 96 After winning Dealer of the Year in 2012, Legendary made several improvements to marketing, service and operations. 2 GORDY'S LAKEFRONT MARINE INC. Fontana, Wis. 2 218 1955 2 3 92 98.18 Gordy's had its highest sales and most profitable year ever by focusing on business strategy, customer satisfaction, employee satisfaction and profitability. 3 THE SAIL & SKI CENTER Austin, Texas 4 83 1969 10 4 75 96.34 The Sail & Ski Center invested heavily in its displays, creating a modular system that had a contemporary look and was portable enough to use in boat shows as well as flexible enough use in its showrooms. 4 BUCKEYE MARINE Bobcaygeon, Ontario 2 50 1949 7 6 75.3 96 Buckeye opened a second location, the Muskoka Boat Gallery, expanding into one of Ontario's most affluent cottage markets with its MasterCraft brand. 5 PARKS MARINA Okoboji, Iowa 3 211 1983 10 4 67 93.9 Parks purchased 11 acres and an additional 345 feet of lakeshore adjacent to the dealership, adding new docks and more parking and picnic areas, with additional changes planned for the property. 6 RUSSELL MARINE LLC Alexander City, Ala. 6 82 1959 15 6 71 94.67 Russell continued its team incentive bonus for all non-management and sales personnel, which has proven to be a huge success with revenue and inventory improvements in all categories. 7 SEATTLE BOAT COMPANY Seattle 4 59 1984 5 5 101 98.75 Seattle Boat Co. added a boat club that continues to grow and delivered tremendous customer satisfaction and response after its first year and is expected to increase boating participation in the entire region. 8 STRONG'S MARINE LLC Mattituck, N.Y. 7 58 1945 4 3 89.5 88.7 Strong's Marine began holding monthly day-long "Strategy Meetings" to develop further growth of the business. The meetings have resulted in numerous beneficial changes to the dealership. 9 PRIDE MARINE GROUP Bracebridge, Ontario 8 94 1986 7 5 94.5 92.78 Pride purchased dealer Boatmax and its inventory in 2012, giving the company exposure to prospects and customers that boat on one of the biggest lakes in Ontario. WOODARD MARINE INC. Hydeville, Vt. 1 25 1960 10 4 111 99.17 After years of customer requests to borrow equipment, Woodard started the process of renting items that are not marine related such as generators, brush mowers and trash pumps. 10 KEY DND: Did not disclose 24 | Boating Industry | December 2013 P24x25-BI13DEC-Top100Top20.indd 24 www.BoatingIndustry.com 11/15/13 9:59 AM