Issue link: https://read.dmtmag.com/i/215679
Location Notable achievement # Company of lo ca tio ns To ta le (fu m ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e [ Top 100 ] ACTION WATER SPORTS Hudsonville, Mich. 5 74 1990 4 3 75 100 Action Water Sports installed a new online scheduling system that allows customers to book service appointments online and automatically sends the confirmation, reminder and follow-up emails. ADVANTAGE YACHT SALES Newburyport, Mass. 3 8 2007 5 1 DND DND After entering the catamaran segment in 2011, Advantage continued to expand in 2012 by adding both Hobie Cats and Fountaine Pajot. ALBERTA MARINE Nanton, Alberta 1 22 2002 9 7 86.1 88.69 Alberta Marine took advantage of aggressive pricing by suppliers and service providers to save thousands of dollars by changing partners in several categories. AMERICAN MARINE La Crosse, Wis. 3 17 2001 10 4 79 79.67 American Marine added a loyalty program for those who do business with the company throughout the year that includes discounts on fuel, winter service and more, resulting in significant storage revenue growth. BOAT TOWN INC. Austin, Texas 2 21 1961 2 3 99 88.2 Boat Town reduced the size of its boat show space in half, reducing expenses 58 percent, and used the savings to run a series of successful private boat shows. BOATERS EXCHANGE Rockledge, Fla. 1 25 1997 5 9 DND 88.25 Boaters Exchange began a system of reputation management via follow-up calls, resulting in improved positive reviews online and raising the company's Google score. BOATS INCORPORATED Niantic, Conn. 1 29 1959 2 1 81.5 95.4 Boats Incorporated received national press coverage when the company purchased and released "Larry the Lobster," a 17-lb., 80-year-old lobster from a local restaurant. BREATH'S BOATS & MOTORS Bay St. Louis, Miss. 1 8 1925 6 2 60 98.93 Breath's focused on reaching out to current and potential customers by increasing its presence at regional boat shows, increasing total square footage by 400 percent and units sold by 40 percent. CANNONS MARINA Longboat Key, Fla. 1 18 1955 4 1 75 96.4 Cannons expanded and restructured its service department by adding a new service technician and appointing a service manager, freeing management to spend more time on sales. CAUSEWAY MARINE SALES LLC Manahawkin, N.J. 2 25 1984 2 6 82 98.86 Causeway utilized new lines of credit outside its regular floor plan, allowing it to take advantage of COD pricing discounts from its manufacturers and improve the bottom line. KEY DND: Did not disclose 28 | Boating Industry | December 2013 P28x36-BI13DEC-Top100List.indd 28 K www.BoatingIndustry.com 11/15/13 10:01 AM