Issue link: https://read.dmtmag.com/i/215679
Location Notable achievement # Company of lo ca tio ns To ta le (fu m ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e [ Top 100 ] CLARK MARINE Manchester, Maine 3 32 1958 3 6 91 100 In an effort to sell more high-margin full-service and storage packages, Clark Marine purchased a storage building and increased its storage capacity to 550 boats. CLEVELAND BOAT CENTER Cleveland, Tenn. 1 10 1972 5 6 81.4 100 Cleveland Boat Center renovated its showroom and invested in energy-efficient improvements, reducing costs and improving parts, accessories and pro shop sales. COLORADO BOAT CENTER Johnstown, Colo. 1 10 1990 5 6 58.6 98.67 Colorado Boat Center partnered with Priority One to handle F&I, increasing penetration by 18 percent and average net profit by hundreds of dollars per deal. DAVEY MARINE Fort Lauderdale, Fla. 2 8 1977 3 5 75 100 Davey introduced a new consignment package that offered the client storage, re-listing options and new marketing tactics, increasing consignment boat sales by 70 percent. DEEP CREEK MARINA McHenry, Md. 6 36 2003 8 7 83 100 Deep Creek hired an in-house finance manager, allowing the dealership to get a better buy rate, complete deals more quickly and keep all deals in house. DESMASDONS BOATWORKS Pointe au Baril, Ontario 1 61 1946 6 3 85 98.06 In 2012, Desmasdon's emphasized education, giving its staff more opportunities to attend training courses, leading to more confident salespeople and service technicians. DOCKSIDE MARINE Montgomery, Texas 1 17 2003 6 7 60 87.59 Dockside made several changes to improve customer service, including establishing a new "Customer Satisfaction Manager" position, follow-up phone calls and emails and hiring more service technicians. DON'S MARINE LLC Lodi, Wis. 1 18 1936 4 6 89 99 Don's Marine implemented a new bonus structure plan for 2012 as part of a program to make sure its technicians stay on as part of a long-term profitable business. DRI-PORT MARINE O'Fallon, Mo. 1 8 1979 4 5 61 92.9 In 2012 Dri-Port Marine began to update its current image and marketing with a new more modern logo and a "bolder" look. DRY DOCK MARINE CENTER Angola, Ind. 1 23 1987 7 7 43.6 95.95 Dry Dock increased its focus on boating accessories, paddle boards, kayaks, increasing pro shop size and adding new lines, resulting in a 200-percent jump in sales. KEY DND: Did not disclose www.BoatingIndustry.com P28x36-BI13DEC-Top100List.indd 29 December 2013 | Boating Industry | 29 11/15/13 10:01 AM