Boating Industry

December 2013

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Location Notable achievement # Company of lo ca tio ns To ta (fu l em ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e [ Top 100 ] HURST MARINA LTD. Manotick, Ontario 1 53 1976 5 5 63.2 99.3 In 2012, Hurst completed its two-year plan to accommodate larger boats by extending the length of its sales dock and completed landscaping of an area that was previously wasteland. IRWIN MARINE Laconia, N.H. 5 51 1919 10 6 68 95.47 After successfully adding a pontoon boat line in 2011, Irwin Marine expanded its offering with 23- to 25-foot boats with a partial third tube and a larger outboard motor, growing pontoon sales 260 percent. KELLY'S PORT Osage Beach, Mo. 2 46 1977 2 7 70 100 Kelly's Port started a gas discount system, offering a reduced price for preferred customers and cash payments, increasing gas sales and reducing fees paid to credit card companies. LAKE UNION SEA RAY Seattle 3 68 1986 6 3 80 92.42 Lake Union hired an online marketing company and invested in new ads, promoted posts and search engine optimization, resulting in a 30-percent increase in Web traffic. LAKE VIKING MARINE INC. Gallatin, Mo. 1 16 1988 2 4 65 96.04 Lake Viking launched a new website to give customers easier access to inventory and information on boat and engine brands. LAUREL MARINA DEALERSHIP Bristol, Tenn. 3 21 1950 5 4 41.8 100 Laurel Marina improved its efficiency and focus by streamlining the number of brands the dealership represents based on changing boating trends for tow boats and pontoons. LEGEND BOATS Whitefish, Ontario 2 63 1968 1 1 NA 83.84 Legend implemented new staff appreciation and reward programs, including creating an "Idea of the Month" program to encourage team members to provide feedback and be more engaged. LODDER'S MARINE Fairfield, Ohio 1 15 1966 5 4 52.1 92.05 Lodder's started a new monthly email marketing campaign using Constant Contact, resulting in a 31.2-percent increase in unique visitors to its website. LYNNHAVEN MARINE Virginia Beach, Va. 2 54 1977 6 7 76 93.3 Working with consultants and staff, Lynnhaven improved its social media presence and search engine optimization, resulting in more leads, name recognition and involvement with the community. MAPLE CITY MARINE LTD. Chatham, Ontario 1 35 1948 11 7 75 98.6 In 2012, Maple City Marine strived to simplify its business by limiting unnecessary logistics, outsourcing and supply chains and reducing its lineup by two boat lines. KEY DND: Did not disclose www.BoatingIndustry.com P28x36-BI13DEC-Top100List.indd 31 December 2013 | Boating Industry | 31 11/15/13 10:01 AM

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