Issue link: https://read.dmtmag.com/i/215679
Location Notable achievement # Company of lo ca tio ns To ta le (fu m ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e [ Top 100 ] SILVER SPRAY SPORTS INC. Fenton, Mich. 1 17 1981 1 1 NA 98 Silver Spray renovated its main on-water building, added new docks and purchased six additional acres to expand its service and storage area. SKI & SPORTS INC. Rogers, Ark. 1 9 1989 6 4 75 100 In 2012, Ski & Sports continued its growth by adding five new boat lines in a variety of segments and the Yamaha outboard engine line. SOUTH AUSTIN MARINE Austin, Texas 2 27 1974 11 8 80.8 94.2 South Austin Marine improved its digital marketing by increasing its social media outreach and redesigning its website to improve navigation and make it more user friendly and appealing. SOUTH FLORIDA MASTERCRAFT Boynton Beach, Fla. 1 5 2001 2 6 90 93 South Florida Mastercraft added a pontoon line and expanded its pro shop to include accessories for the new line, Oakley sunglasses, Honu Sandals, Accurate ski ropes and handles, paddleboards and kayaks. SOUTH SHORE MARINE Huron, Ohio 1 38 1989 5 3 78 96.88 South Shore Marine increased its training budget by more than 40 percent and further emphasized its importance with employees by integrating signed training agreements into HR agreements. SPICER'S BOAT CITY Houghton Lake, Mich. 1 63 1964 9 3 101 84.67 Spicer's built a new 12,000-square-foot storage building on site to store more than 100 additional boats, increasing not only storage revenue but also winter service work. SPRING BROOK MARINA INC. Seneca, Ill. 2 17 1961 2 5 92 100 Spring Brook capitalized on the addition of a new line of small cruisers and yachts to immediately impact the bottom line and grow sales beyond its core customers. STARBOARD MARINAS INC./STATE PARK MARINA Branson, Mo. 3 89 1994 3 7 67 98.57 Starboard focused on growth, hiring additional boat sales and service staff, and investing more than $1 million in docks and a new indoor lakefront showroom. SUPERIOR BOAT REPAIR & SALES Rancho Cordova, Calif. 1 11 2009 1 2 82 DND Superior expanded to a new 4,200-square-foot, state of the art sales & service facility located along a busy highway with great visibility to support its expansion into a new boat line. TEXAS MARINE Beaumont, Texas 3 56 1980 6 3 70.5 NA Texas Marine eliminated less profitable, slower turning brands which resulted in selling a similar amount of units but with higher gross sales, higher gross profit margins and better turns. KEY DND: Did not disclose www.BoatingIndustry.com P28x36-BI13DEC-Top100List.indd 35 December 2013 | Boating Industry | 35 11/15/13 10:01 AM