Issue link: https://read.dmtmag.com/i/215679
Location Notable achievement # Company of lo ca tio ns To ta le (fu m ll t pl im oy e) ee s Ye ar fo un de d # of bo at br an ds # of en gin eb ra Av nd er s ag ef e fic te ien ch cy nic ia n Av er ag eC SI sc or e [ Top 100 ] THE BOAT SHOP Tafton, Pa. 3 15 1958 5 4 85.4 100 The Boat Shop reorganized its showroom to create more pro shop space during the summer months, helping to increase pro shop sales by 18 percent. THE GREAT OUTDOORS MARINE Lavalette, W.Va. 1 23 1986 10 5 65 92.21 The Great Outdoors implemented a new DMS, allowing the dealership to integrate different departments in one system that can be accessed by the appropriate personnel on their computers. THE SPORTSMAN San Benito, Texas 1 11 1951 1 3 65 95 With its lone boat supplier unable to keep up with demand, The Sportsman increased its focus on other areas of the business and grew revenue across the board. TOBLER MARINA Hayden, Idaho 1 26 1962 8 8 NFP NFP Tobler added an "Ask the Pro" corner in its boat show to highlight the dealership's service expertise, generating new business and major repairs during a slow service time of the year. TOWN & COUNTRY MARINE Lakefield, Ontario 2 31 1982 5 4 108 93.05 Town & Country continues to maintain and expand a series of offsite "fun on the water" programs educating the public on the family benefits of boating, offered at no cost to the consumer. TRAVERSE BAY MARINE INC. Traverse City, Mich. 1 23 1975 9 8 94 DND Traverse Bay became a Brunswick "Next Generation" Master Dealer, becoming only the second Brunswick dealer in the country to obtain this certification level. VALLELY SPORT & MARINE Bismarck, N.D. 2 33 1974 11 5 47.2 92.53 Vallely purchased iPads for all employees, loaded with manufacturer applications so customers can be shown pictures, videos, and all other information on the spot, as well as access to all inventory and pictures on the iPads. WAKESIDE MARINE LLC Elkhart, Ind. 1 17 2002 4 4 68 77.38 WakeSide acquired eight acres of land at a significant discount to market value and used the improved equity position to refinance its mortgage and pay off all of its debt in the operating company except floorplan for new boats. WAYZATA MARINE Wayzata, Minn. 2 17 1967 4 2 73.7 90 Wayzata focused on "right sizing" the company to match the current local market, resulting in a substantial increase in boat storage and service receipts replacing lost income from sales. WHITE LAKE MARINE White Lake, N.C. 1 10 1955 3 2 100 97.78 White Lake added full time order processors to handle increased sales and productivity of its Web store, which provides Nautique parts worldwide and has grown to multi-million dollar business. KEY DND: Did not disclose 36 | Boating Industry | December 2013 P28x36-BI13DEC-Top100List.indd 36 www.BoatingIndustry.com 11/15/13 10:01 AM