Boating Industry

December 2013

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Boating Industry .com ONLINE THIS MONTH 2013 MARKET DATA BOOK Are you looking for the best data in the industry? You can still purchase a digital copy of the 2013 Market Data Book at BoatingIndustry.com. Annually the most anticipated issue of Boating Industry, the Market Data Book includes data on dealers, consumers, manufacturers and other segments of the industry. The 2013 edition – the largest in years – also offers more analysis of what these statistics mean for the industry from the experts at Info-Link, ADP Lightspeed, NMMA and more. MDCE and Top 100 highlights Did you miss the Marine Dealer Conference & Expo? Check out BoatingIndustry.com for an update on some of the best sessions, speakers and events, plus photos and highlights from the Top 100 gala. BoatingIndustry.com/market-data/digital-downloads BLOG: THE ROI OF RETAIL ENVIRONMENTS Is all the money you spend on displays and design for your retail displays worth it? In a recent BoatingIndustry.com blog, Jennifer Robison, National Retail Specialist at Tucker Rocky Distributing, offers her advice on measuring your ROI. "Here is one way: "Take two spaces in a store with two brands of similar products, treat one of the brand's space with branding and POP of similar product, then take the other brand of similar product and leave it untreated. Measure the sales in the same period of time (like two or three months) and compare results. … "Not all attempts to measure the effects of design of fixtures, spaces and branding campaigns are this simple. It's always a challenge to speak to your brand managers and CFOs about spending money on displays, they want to know how much sales they will get for it." Go digital with Boating Industry Want to get your Boating Industry in a digital format to read on your computer or tablet? Simply go to BoatingIndustry.com and click "Subscribe" to sign up. It's the complete Boating Industry magazine delivered to you by email. While you're there, be sure to sign up for the twiceweekly e-news to get the latest industry updates. Read more from Robison at BoatingIndustry.com/blogs BoatingIndustry.com/blogs www.BoatingIndustry.com P04x05-BI13DEC-TOC.indd 5 December 2013 | Boating Industry | 5 11/15/13 9:49 AM

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