Issue link: https://read.dmtmag.com/i/215679
TOP 100 BEST TRAINING PROGRAM COLORADO BOAT CENTER JOHNSTOWN, COLO. Being part of the Top 100 is about more than the bottom line. It takes not only financial success, but also a dedication to service, community involvement and the creation of a good place to work. One of the most important factors in that facet of the business is the improvement and advancement opportunities dealerships provide their employees through a robust training program. In that regard, there are few companies that can compete with Colorado Boat Center. "A business is only as good as the people 48 | Boating Industry | December 2013 P38x52-BI13DEC-BestInClass.indd 48 who work it, making it a top priority that each staff member has the opportunity to refine their skills and can continue to grow themselves at a professional level," said company vice president Nancy Smith. "Colorado Boat Center takes every measure possible to train employees on site, send them to schools, training seminars and various other activities that will expand their professional development." Colorado Boat Center invests thousands of dollars every year in training its employees on products, the latest service updates and more. The dealership pays all of the training fees, salaries and travel costs for employee training, a benefit that emphasizes the impor- tance of the individual and their position, and the company's desire to assist in their professional growth. A well-educated employee leads to a better customer experience, Smith said. "It is Colorado Boat Center's ongoing goal to build awareness of the value of boating and thus increase potential revenue," she said. "This can be achieved by continuing the dealership's sound practice of training staff so they can in turn educate and service the consumer." Product training is important, but just as crucial are lessons on customer service and time management. Each employee also receives cross-training within the different www.BoatingIndustry.com 11/15/13 10:05 AM