Issue link: https://read.dmtmag.com/i/215679
LAUNCH SEARCH SCORECARD Dominion Marine Media collects data via its BoatTrader, Boats.com and YachtWorld websites. Here is a ranking of the most-searched boat types on Boats.com and BoatTrader in early 2013. TOP-SEARCHED BOAT TYPES BOATS.COM ('12) BOAT TRADER ('12) 1. Cruisers (1)* 2. Center Consoles (2) 3. Bowriders (3) 4. Ski/Wake Boats (10) 5. Pontoon Boats (7) 6. Cuddy Cabin (4) 7. Aluminum Fish Boats (8) 8. Motor Yachts (6) 9. Bass Boats (5) 10. Saltwater Fishing (9) 1. Center Consoles (2) 2. Cruisers (8) 3. Bowriders (5) 4. Bass Boats (1) 5. Ski/Wake Boats (3) 6. Pontoon Boats (6) 7. Saltwater Fishing (-) 8. High-Performance (10) 9. House Boats (-) 10. Cuddy Cabin (7) Based on internal searches of Boats.com and BoatTrader, August 2012-July 2013. * Based on internal searches of Boats.com, August 2011-July 2012. KPIs Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. % of Gross Margin Net Profit 2.9% $573,782 through August 2012 $590,376 through August 2013 50% 45% 40% 41.2% New Boat Inventory 35% 30% 22.0% 25% 17.3% 20% 12.7% 15% 10% 4.1% 5% 2.7% $1,910,820 through August 2012 $2,112,204 through August 2013 0% Total personnel TotalTotal advertising Total personnel advertising T otal floorplan interest Total floor plan interest Total semifixed Total semi-fixed Total fixed Total fixed T Total net otal net operating operating profit profit Sales Volume Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 11.1% $8,482,377 through August 2012 $9,427,356 through August 2013 www.BoatingIndustry.com P08x10-BI13DEC-Launch.indd 9 10.5% Used Boat Inventory 18.5% $292,925 through August 2012 $347,169 through August 2013 December 2013 | Boating Industry | 9 11/15/13 9:54 AM