Holiday
MERCHANDISING
A selection of holiday-themed point-of-sale materials
as well as value-added packaging.
The portfolio of Jim Beam Bourbon
expressions are part of a holiday effort
with the tagline, "Raise a Glass of Jim
Beam and Raise Family Spirits." The
promotion is part of the company's
"Operation Homefront," which gives
back to military families.
Absolut Vodka is celebrating
the holidays with a new gift
box, available in the 750 ml and
1 liter sizes of Absolut Original
80 proof.
The line of Sauza
Tequilas is featured in
this holiday merchandising display, suggesting that consumers
"Freshen Up" their
"Holiday Fiesta."
StateWays I www.stateways.com I November/December 2013
Southern Comfort is offering this holiday gift set, which includes a 750 ml
bottle along with two logoed rocks
glasses. The brand also features a gift
set paired with a bottle of eggnog, and a
Southern Comfort 100 gift set, which
also includes two rocks glasses.
American Harvest,
the organic spirit from
Sidney Frank
Importing, is highlighting a holiday gift
set including a 750 ml
bottle and a stemless
Martini glass etched
with the American
Harvest logo. The box
also features six
Martini recipes.
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