Specialty Coffee Retailer

Specialty Coffee Retailer December 2013

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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FEATURES IN THIS ISSUE 20 Everybody Loves Chocolate Capitalizing on the combination of coffee and cacao beans. By Brenda G. Russell 25 Sit-uational Awareness The latest trends in seating layout and design. By Brenda Porter-Rockwell December 2013 Volume 20 Number 12 29 Regional Update: Ski Locations Coffee shops situated near the slopes. By Maura Keller 25 FROM THE EDITOR 20 Embracing the Cold I t's not yet officially winter (at least as of this writing), but the temperature has certainly dropped in most of the country. Few indulgences battle the freezing temperatures better than a cup of hot chocolate, and this month we're featuring a variety of chocolate-flavored drinks. From mocha to cocoa to other ingredients appealing to customers' inner chocoholic, be sure to check out the latest developments in chocolate beverages (see Everybody Loves Chocolate, page 20). Jeremy Nedelka, editor Skiers coming in from a few runs on the mountain are especially in need of a hot pick-meup, which is the forte of the ski resorts profiled in this month's Regional Update (see Shops on the Slopes, page 29). From a ski-through Starbucks to a roaster complete with cottages for visitors, these retailers know what winter vacationers want. Of course, not everyone wants to curl up next to the fire with a warm cup of cocoa, even when it's snowing outside. For shops in more temperate climates, or those with customers willing to brave the cold, outdoor seating is a year-round option. New heating technology means patio and deck seating can generate revenue well past autumn (see Sit-uational Awareness, page 25), even in northern states. From all of us at Specialty Coffee Retailer, stay warm and have a happy holiday season! Jeremy Nedelka, Editor 3

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