Boating Industry

January 2014

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[ 2014 Outlook ] Dealers/retailers/marinas 2013 REVENUE VS. 2012 Manufacturers/suppliers DEALERS MANUFACTURERS/SUPPLIERS 1% 7% 3% 7% 10% 11% 8% 7% Up more than 25 percent 24% Up more than 25 percent Up 10 to 25 percent Up 10 to 25 percent Up less than 10 percent 28% Flat 19% 23% Down less than 10 percent Up less than 10 percent Flat Down less than 10 percent Down 10 to 25 percent Down 10 to 25 percent Down more than 25 percent Down more than 25 percent 23% 29% EXPECTED 2014 REVENUE VS. 2013 Dealers/retailers/marinas Manufacturers/suppliers DEALERS MANUFACTURERS/SUPPLIERS 1% 1% 2% 3% 4% 14% 13% Up more than 25 percent 17% Up more than 25 percent Up 10 to 25 percent Up 10 to 25 percent 41% Up less than 10 percent 29% Flat Down less than 10 percent Down less than 10 percent Down 10 percent or more 39% Up less than 10 percent Flat 36% Down 10 percent or more Source: Boating Industry survey while runabouts and cruisers do not, Houseworth said. Outboard sales through September are up for the third year in a row, with an 8.8 increase from 2012 in 2013. Inboards also are showing great growth at a 12.7 percent increase. Sterndrives continue to struggle, with sales down 7.9 percent in 2013. www.BoatingIndustry.com P18x22-BI14JAN-2014Forecast.indd 19 Jet boats appear to be a bit of an anomaly, down 27.1 percent in 2013 after a 30.3 percent increase in 2012 as the market loses and gains manufacturers. (For more on the jet boat market, read our Market Trends report on p. 32.) There's no reason to expect those trends to change in 2014, Houseworth said. "We don't see anything that would suggest that some other segment is going to ignite," he said. More growth in 2014 As the economy goes, so goes the boating industry. If the economy continues to grow, the home market continues to be stable and January 2014 | Boating Industry | 19 12/18/13 9:59 AM

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