Issue link: https://read.dmtmag.com/i/231507
Boating Industry CONTENTS Volume 76 | Number 10 12 14 EDITORIAL COLUMNS FEATURES At The Helm 18 4| LOOKING FORWARD IN 2014 2014 FORECAST: DEALERS, MANUFACTURERS EXPRESS OPTIMISM Obstacles remain but most feel market is headed in the right direction Strategies for Growth 50| HOW NOT TO COMPETE ON PRICE DEPARTMENTS Launch 6| GORDY'S RALLEE CHUPICH 12 MARINE DEALER CONFERENCE & EXPO 14 KEYS TO SUCCESS IN 2014 13 Several industry leaders share their thoughts on what the industry needs to do in 2014 INDUSTRY LEADERS PANEL TOP 100 GALA Pictures and highlights from the annual salute to the industry's best www.BoatingIndustry.com P03-BI14JAN-TOC.indd 3 28 PREPARING YOUR COMPANY FOR HEALTHCARE REFORM How to get ready for upcoming changes and gain an edge in the process 10| IS NAMED 2013 DARLENE BRIGGS HONOREE 24 14 28 A number of dealers report a November decline Chupich is the 28th recipient of the industry's Woman of the Year award 6| 10| HOT SPOTS 10| INDUSTRY NEWS Updates from Indmar and Dominion Marine Media KEY PERFORMANCE INDICATORS 11| CHECKLIST Benchmark your performance against five key indicators Four easy ways to improve your business 32| MARKET TRENDS: JET BOATS Major boat builders are releasing an array of new jet-powered boats 40| MARKET FOCUS: ELECTRIC SEARCH SCORECARD A look at the mostsearched boat classes by state New York, Florida and Texas lead rise in PWC sales 8| SAME-STORE SALES REPORT 45| PRODUCT GUIDE: 2014 APP DIRECTORY Tablet and smartphone apps for the marine industry BOATS AND MOTORS 47| PRODUCTS & SERVICES Quiet, zero-emission technology growing in popularity New products from Baja, Apex, Interlux and more THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA January 2014 | Boating Industry | 3 12/18/13 9:55 AM