Boating Industry

January 2014

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/// Market Trends /// The company has no plans to tell consumers that one power source is better than another, but will instead focus on the unique benefits that each propulsion system provides. For jets, that means talking about the superior acceleration, lack of a propeller, general maneuverability and the elimination of bow rise at takeoff. With more flexibility to design a low, uncluttered transom, Scarabs will also appeal to a more active crowd regardless of age. "You don't buy a jet boat just to cruise around, you buy the boat to typically be more active with it and, certainly when we designed the stern area, we did that with the active family in mind without a doubt," Lambert said. Compared to its own existing customer base, Marine Products Corporation expects its Chaparral jet boats to appeal to enthusiasts with previous experience with jet power, likely through PWC, as well as skew somewhat younger than its other products. "A lot of people that have used personal watercraft have become accustomed to the jet engine, and as they move into a boat some of them prefer the jet engine, some of them don't, and www.BoatingIndustry.com P32x38-BI14JAN-MarketTrends.indd 37 January 2014 | Boating Industry | 37 12/18/13 10:07 AM

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