Boating Industry

January 2014

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LAUNCH Continued from page 6 KPIs Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. seasonal wakesurfing nights, boat driving lesson hours, etc. for women. I look to help MRAA and Boating Industry however I can to be a great steward of the Darlene Briggs Award and continue providing excellent customer service in all I do. Sales Volume What are you proudest of in your career? 11.1% $10,333,067 through October 2012 $11,485,140 through October 2013 Has it ever been a challenge to work so close with your family? Net Profit 7.7% $631,230 through October 2012 $680,124 through October 2013 % of Gross Margin 50% 42.1% 40% 30% 17.7% 20.3% 20% 13.1% 10% 4.0% 2.8% Total personnel Total advertising T otal floorplan interest Total semi-fixed Total fixed T otal net operating profit 0% Total net operating profit Total fixed Total semi-fixed Total advertising Total floor plan interest Total personnel New Boat Inventory 8.0% Total through Total personnel $2,427,407semi-fixed October 2012 Total through October 2013 Total advertising $2,622,116fixed Total net operating Total floorplan profit interest Used Boat Inventory 8.2% $387,189 through October 2012 $418,977 through October 2013 8 | Boating Industry | January 2014 P06x11-BI14JAN-Launch.indd 8 Below is an excerpt from her interview with Boating Industry. To read the rest of the conversation, visit www.boatingindustry.com. CHUPICH: I think every business has its challenges and every management team has its challenges, but we know each other so well and our personalities are similar in some ways but [also] offer enough different ways to compliment each other. With a family business in waiting, did you ever wish you had done something else? CHUPICH: I have my undergraduate degree in Spanish and geography from UC Santa Barbara, where I was also Phi Beta Kappa, swam and played water polo, so we traveled extensively around the country and world. Our parents gave us a lot of opportunities to do a lot of different things. After I graduated from college I [got] my master's degree up in La Crosse in Wisconsin for education, and got my certification to teach both Spanish and geography for 6-12 and I actually did teach in the off-season before we took on Cobalt boats. CHUPICH: It's so hard to put any of my priorities or any of my stuff first, because it's like taking care of our family — not only the immediate family but also our Gordy's employees family full-time year round — it's super important to me, especially nowadays. Life is just too short, every day making sure that I'm happy, my family's happy, the employees are happy and customers are happy, and really it's all about [treating] others how we would like to be treated, making every day count and doing the best you can to say yes to every reasonable request. It's sort of that simple: take every day and see if you can make a difference. Do you have any advice for young women starting their career in the marine industry? CHUPICH: Follow your heart and follow what you know is right. Don't apologize for being driven, for coming with energy and really getting stuff done, because sometimes you can ruffle feathers. When you're young sometimes you're more direct … a little bit of sugar and a little bit of humor can go further than salt. With so much already under your belt, what's next on the horizon? CHUPICH: As I look forward, I do see my role to encourage, coach, hire and train more young women in the marine industry and even more throughout our company in all roles. As far as what I can help with locally and nationally, I am up for any challenge and would like to continue to develop Last year's winner, Debbie Meigs, with Chupich and Kathy Johnson of Boating Industry. www.BoatingIndustry.com 12/18/13 9:57 AM cont

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