Good Fruit Grower

January 2014

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updating their orchards. "We want to maximize the return to each grower. Accurate grading and sizing helps assure that. "As a cooperative, our goal is to maximize returns to our growers," Pollack said. Several closed plants and retail stores remain "on the books," but the plan is to gradually sell unused property. The size of the B.C. industry is such that the co-op sells about three million bushels of fruit each year. Last year, with a big apple crop, it sold three million bushels of apples alone, with pears and cherries above that. This year, he expects B.C. Tree Fruits will pack two million boxes of apples. "The British Columbia fruit industry is not in dismay and is not shrinking," Pollack said of the current state of affairs. "We're concentrating on using and maximizing the value of the crop volume we have." • CYD-X® HP and madex® hp Double Trouble for Codling and Oriental Fruit Moths. Pollack said the co-op is working to help the British Columbia growing region be up-to-date and dynamic. It's investing in new facilities. It recently invested $2.5 million in new CA storage and new sorting and packing lines at its plant in Winfield. Some packing plants have been closed to consolidate packing in the best facilities, but that leads to some grumbling from growers who need to transport fruit further. "The field service team works with growers to help them produce the right varieties and the best quality," Pollack said. While growers still produce Red and Golden Delicious, Spartan, and McIntosh, newer varieties like Ambrosia and Royal Gala are widely planted across the valley now, and Honeycrisp and Pink Lady are making inroads on the right sites. There is still a market for good quality McIntosh and Golden Delicious that are golden in color, Pollack said. While there are overhead costs that need to be shared among all the growers, payment is based on each grower's actual variety, grade, size, and quality, Pollack said, so growers are rewarded for www.goodfruit.com The most potent codling moth and oriental fruit moth viruses...ever. Introducing Madex HP for control of codling moth and oriental fruit moth larvae. Now you have a selection of highly effective granuloviruses. So potent they can be used at ultra-low rates for cost-effective control. Ideal for managing insecticide resistance and residues. Four-hour reentry interval (REI) and zero plant harvest interval (PHI). OMRI® Listed and NOP Approved. ] [ © 2014 Certis USA www.CertisUSA.com GOOD FRUIT GROWER JANUARY 1, 2014 11

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