Issue link: https://read.dmtmag.com/i/236097
Service in a timely manner. Many newer machines even have a GPS built into them, which can automatically update a dealership's system and help keep records organized. Once the system is up to date, some DMS products have applications that can be set up to automatically contact the customer at least a week in advance, providing them with sufficient time to schedule their next service appointment. Having a system designed to help organize each machine's service information is very helpful. Successfully implementing service agreements relies on being able to link multiple work orders to the same machine, as well as having the ability to view historical records. If a customer declines any work on a machine, it is important that this information is tracked for future reference. Over time, dealerships can find out what is working and what needs to be changed through analytical reports. If the need arises, adding new makes and models or offering various levels of service – such as bronze, silver, gold and platinum – can be easily accomplished. Dealers that want to raise their service agreement offerings up a notch can customize them based on what their customers need as well as what will drive the most profit to their dealership. Worth the Investment The simple truth is that even though offering service agreements could cost a little more upfront, they can end up saving you money – as well as making you money – in the end. And best of all, service agreements are beneficial to everyone involved. They help you and your customers plan for the future, they eliminate unnecessary delays in your employees' productivity, and they ensure that customers do not have to spend extra money when servicing their equipment. After a successful implementation of service agreements, your customers will not have to fear the unknown when their equipment breaks and your dealership will be on its way increasing profit, CSI and efficiency. ROSS ATKINSON sits on PFW's Product Management Team as Director, System Architecture. With over 27 years of experience with PFW, Ross' focus is on the strategic development of the IntelliDealer DMS. Helping clients use the many "hidden gems" that the system offers is his passion. LOWE MANUFACTURING COMPANY, INC. 18903 High Point Road Viola, WI 54664 PH: (888) DIG-LOWE (344-5693) FX: (608) 538-3995 www.LoweMan.com Lowe@LoweMan.com PRODUCTIVE, DURABLE, VALUE. ® AUGERS TRENCHERS GRAPPLES GRAPPLES GRAPPLES RAPPLE Please visit us in CONDEX Booth 407. January 2014 | Construction Equipment Distribution | www.cedmag.com | 25