Beverage Dynamics

Beverage Dynamics Jan-Feb 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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PHOTO COURTESY OF KENDALL-JACKSON WINERY, SANTA ROSA, CA Tracing the evolution Today's Chardonnay T of chardonnay in the U.S. market over the past 30 years. By Dan Berger hirty years ago, an East Coast wine columnist described what he said was a great white Burgundy, a Meursault if I recall correctly, that he had just tasted. Michael Pakenham of the Philadelphia Inquirer must have used 30 or 40 different descriptors to describe the multitude of aromas and flavors he found in the wine. I'm certain the description was valid for the style of wine then in vogue. Beverage Dynamics • www.beveragedynamics.com • January/February 2014 • 31

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